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SalaryAs the largest jewellery brand in the world, we a give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives.
Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora where you can each craft far more than just an incredible career.
About the Team:
The Brand Media Specialist is a critical role for the NAM marketing team. This individual is responsible for coordinating and planning all storytelling campaigns across the paid media team. This will include inputting to the briefing process from start to finish which includes planning timelines, kick off with agency, feedback coordination, finalization of plans, and post campaign analysis. Additionally, this individual will serve as the primary POC to all internal stakeholders when it comes to Brand Media plans and activations across the marketing team. The analyst will drive the strategy and oversee Linear TV, Print, OOH, OLV, Direct Display and Programmatic Display.
Your Role as a Brand Media Specialist:
- Lead annual strategy, budgeting and planning for TV/Video, direct partners, OOH, Print, and programmatic to drive brand awareness and consideration.
- Be the main POC for paid media for internal stakeholders, external agency and Global media counterparts (GTM, Analytics, Media)
- Collaborate with internal teams such as GTM, PR, merchandising, and e-comm to ensure that brand channel strategies align with overall brand objectives and messaging.
- Manage day-to-day communications with agency & lead weekly calls with agency counterparts.
- Align with GTM on hero assets for programmatic and work with Ad.lib for asset delivery.
- Collaborate with media coordinator on creative planning process for programmatic display & video.
- Review and approve all custom content assets for Direct partners.
- Implement test and learn strategy for all brand channels.
- Partner with agency teams to optimize campaigns to meet and exceed KPIs.
- Monitor, analyze, and report on campaign performance.
- Stay current on the latest industry trends, best practices, and emerging technologies to continually improve campaign performance and drive innovation.
- Develop and maintain strong relationships with vendor partners, publishers, and Google to capitalize on new opportunities and stay informed on platform updates.
Craft your career with us if you have:
- 3-5 years’ experience in managing TV/Video, direct partners, and programmatic in an agency or in-house.
- Proficiency in Microsoft office (Excel, PowerPoint)
- Experience with DV360/Campaign Manager 360
- Analytics experience (Adobe preferred)
Our Benefits:
- We Dare! We offer robust compensation package including base and bonus, a 401K plan to help you secure your financial future.
- We Care! Pandora offers extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts!
- We Dream! Pandora is fostering growth and crafting opportunities to support business needs which learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more.
- We Deliver! PTO Package including: Vacation, Personal, Sick, Birthday, Celebration days and Paid Holidays
NYC Salary: $100,000 - $110,000 commensurate with experience
About Pandora:
Pandora designs, manufactures, and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 23.4 billion in 2021.
Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status, and age.
About Pandora NAM:
The Pandora North America team in the USA & Canada consists of more than 115 employees working at our offices in New York & Baltimore, more than 80 in our Logistics Center in Columbia, Maryland, an additional 100 in field positions, and more than 3,900 in our owned and operated stores.
Today, the USA is Pandora’s single largest market. The Pandora North American region as a whole encompasses over 1,400 points of sale, including over 420 concept stores, with more than 300 being owned and operated by Pandora.
