Brand Manager

Who We Are:

WHY Brands Inc., a parent company of Munchkin and Curio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility.  We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation. 

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.   

What You’ll Do:

As a Brand Manager, you will lead and/or oversee day-to-day management of brand activities to help build an entirely new business segment within the Munchkin brand.  You will play a key role in developing marketing strategy and work cross-functionally to launch a new category, grow market share and achieve financial objectives on this entrepreneurial new team.  Specific responsibilities will include category development, new product launches, channel strategy, competitive analysis, and vendor management. 

• Effectively persuade key stakeholders, including executives, retail buyers, and cross functional team members, of key ideas and strategies for your business. Strong presence and communication is key
• Lead segment-specific new product launches from conception through execution (pricing, positioning, packaging, etc.), specifically in white space categories with high growth opportunity
• Make strategic growth recommendations through analyzing related categories and proposing line expansion opportunities for future development
• Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps
• Lead marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
• Manage effective execution of marketing plans and campaigns
• Manage external vendors and partners as appropriate, including the potential for initiating relationships, contract review, setting strategic goals, development of plans and following-through with accountability for results

Bring It!

• BA degree required, MBA degree highly preferred
• 5 plus years of prior marketing brand management experience within CPG
• Experience managing teams and leading cross-functional teams
• Product launch experience
• Strong presentation skills for senior management and retailer presentations
• Strong organizational, analytical, and writing skills

We Got You Covered!

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees.  We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans.  Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity.  We focus on supporting employee development and growth. 

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

To give our people flexibility, we offer hybrid work environment.  Munchkin’s Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday.
We also provide annual weeklong global office closures giving our people a chance to recharge. 

Salary range: $125,000 - $150,000 (DOE)

To learn more, visit us at www.munchkin.com.

Munchkin welcomes and values what makes everyone unique.  We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.

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