Associate Director, Analytics

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com. This role is remote friendly.

The Associate Director, Analytics leads the development of data driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of brand-focused and above-the-line media initiatives. The Associate Director works together with a broader team to manage data and insight delivery processes, drive innovation, and ensure all around team success.

We are seeking a self-motivated individual who is execution focused, able to deliver under time timelines, and manage data challenges in all phases of media performance (both digital and non-digital). Success in this role requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that highly leverages automation.

• This individual will report to a Director, Analytics
• You will lead execution of overall media performance measurement strategy on behalf of clients, including reporting, measurement, advanced analytics (including operationalized machine learning), insight development, & forecasting
• You understand core business challenges facing both brand & performance teams, and develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
• Establish data-driven processes to inform brand investment, media and budget decisions
• You are able to work with diverse client teams to consistently develop measurement and testing frameworks for brand performance
• You implement measurement solutions to understand the success of brand-focused and above-the-line media in-market (locally and nationally) and its incremental effect on business outcomes
• You work with client service, channel investment and client teams to establish marketing measurement needs and work with data partners to facilitate the best possible measurement solutions across channels.
• You ensure alignment between day-to-day analytics support & approved measurement frameworks
• You prepare & deliver executive-level presentations for internal and external audience
• You participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies

• Bachelor's degree in Statistics, Economics or related quantitative field, required
• Four or more years of media analytics experience in a data-driven agency environment
• Must have experience in Linear TV, OTT, OOH
• Must be well versed in brand measurement and TV attribution methodologies
• Able to manage a complex client with multiple brands and teams

The anticipated salary range for this position is $94,000-$152,000. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit Dentsu Benefits Plus. #LI-AG1 #LI-Remote

About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.