Associate Customer Marketing Manager

There's Always a Seat at Our Bar
The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future - whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble.
What You'll Get

• Benefits - Awesome coverage for: Medical, Dental & Vision
• Time off - Approx 33 days off in your first year (combo of vacay, holidays and personal days)
• Retirement - up to 5% contribution on 401K plan
• BEER - and non-alcoholic Lagunitas beverages
• Schwag - 50% off food and merch
• Gym Membership - $50 monthly reimbursement for that beer belly (or at least to prevent it)
• Pet Insurance - keep your fur babies covered with pet insurance options
• Skills to Pay the Bills - professional development, 24/7 operation
• Opportunities - Expand your horizons in CA, Chicago . . . the world!
• It's Friday, Ya'll - Get Paidevery other Friday, starting at: $76,211.59- $85,738.04

The Gist
The Associate Customer Marketing Manager serves as the brand and category evangelist for regional sales opportunities, on-premise and sponsorship business. Reports to Director of Omni Channel Marketing and executes on key initiatives across all 'below the line' channels.
What You'll Do

• Identify, negotiate, plan and work with team to execute local programs, brewery events, consumer events and sponsorships with a focus on overall Marketing objectives.
• Encompass a deep understanding of the local markets and consumer's needs; apply that understanding to developing plans and strategies.
• Serve as liaison between Regional Sales team and POS team to ensure sales has all necessary tools, materials and information.
• Evaluate, measure and report on marketing campaign effectiveness and Return On Investment (ROI).
• Hire, train and Oversee Events Specialist, On-Site Events Manager, Event Managers and Coordinators and their teams; ensure monthly/quarterly/annual deliverables are met by each.
• Accountable for on-site and off-site events Budgets, as well as regional Advertising budgets

• Review all on-site and off-site event contracts, monitoring contracts for compliance with State Alcohol Control laws and Lagunitas Brewing business needs.
• Coordinate all correspondence, follow-up information and invoices for events or sponsorships.
• Ensure Marketing Database entry is up to date (planning, execution and recap of all events); generate necessary reports and give feedback as necessary.
• Monitor "Mercenary" program; Communicate effectiveness, concerns, and changes in program with Director of Event Marketing.
• Assess and negotiate local media and advertising opportunities.

• Work with community partners and non-profit organizations to hold events at the brewery.
• Work with Donations Manager to create authentic community outreach; establish relationships with non-profit organizations to support through product donations.

• Provide support and direction to Event Managers and Coordinator regarding arrangements (seating, floor plans, event materials, supplies and etc.).

• Other duties and projects as assigned.
• Work alongside National and Regional Sales Team to ensure all Sports Team and venue contracts are legal, as well as ensuring all Marketing Assets and Activations staffing and POS needs are fulfilled
• Oversee and coordinate marketing and promotion of Lagunitas TapRooms within the region, working alongside operations and retail management
• Work to involve Marketing sub-departments (Creative, Communications, Community Giving, Music Marketing) and Sales team in large initiatives, events and projects to maximize consumer-reach and ROI

What We're Lookin' For

• Develop and execute regional programs for key distributors and regions that align with annual BTL marketing plan.
• Deliver RFP and programming for Key Accounts and approved sport and music sponsorship activations.
• Tracking and review of programming execution in close collaboration with the sales team.
• Manage updates to content syndication platforms. Partner with Customer Marketing Managers to ensure content is current on all e-platforms and aligns with ATL media plan.
• Lead the development of eComm imagery with 3rd party supplier that aligns with eRetail global standards.
• Execution of marketing communication e-newsletter for sales and marketing outlining current and upcoming programs.
• Oversee and manage the development of regional POS requests.
• Coordinate the design and production of national and key account tradeshows.
• Support the Customer Marketing team with project management cross functionally with creative, sales and finance departments.
• Manage multiple projects for merchandise team including procurement assistance, sample evaluation, artwork flow and supporting activity for several different contacts, in multiple locations.
• Ensure all programs are legally compliant.
• Foster positive and collaborative relationships between creative department, marketing, and sales teams.

Key Relationships

• Reports to Director, Omni Channel Marketing
• Collaborates with cross functional marketing partners to ensure consistent execution across every platform

Physical Stuff

• Typical office environment (by Lagunitas standards)
• Hybrid work policy: Required to be in the Petaluma office at least 3x per week in order to foster collaboration and serve as a culture carrier for the organization (Tuesday & Thursday mandatory)
• Occasionally lift and/or move up to 25 pounds

Come as You Are
At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.