Address
Form of workPosition Type: Permanent
Division: Consumer Product Division
Who We Are
At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.
Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.
We're proud to have earned recognition as industry leaders in:
- Most Innovative Companies - Fast Company, 2023
- Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
- Top 25 World's Best Companies - TIME, 2023
- Top Companies for Executive Women - Seamount, 2023
- Best Place to Work for Disability Inclusion - Disability Equal Index, 2023
With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers’ beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.
Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L’Oréal groups largest division made up of 30k employees worldwide.
Overview
Seeking a self-starting, strategic thinker to join the essie DMI team leading our Global Brand Engagement team. Responsible for end to end and Brand level consumer relationship. Ensures consumer centricity is at the heart of brand development. Responsible for establishing & executing the social, A&I, ecomm and communication strategies for the brand. This position will be responsible for managing large scale, total category projects and direct reports. This position is a key leadership role and plays an important role in the development and coaching of future digital marketing leaders. Must have strong communication skills to effectively work cross-functional teams to drive alignment of marketing goals and achieve functional and company objectives. Candidate will be responsible for the development and management of multiple agency relationships, and management of the annual budgets.
Requirements
- 8+ years of marketing experience. At least 3 years of digital marketing & strategy experience, focused on websites, mobile marketing and content development preference for beauty and/or fashion
- A pulse on trends, cultural/global conversations and the ever-changing social and influencer landscape, with proven success in activating on behalf of a Global Brand
- Experience with talent management, briefing and influencer activation, developing strong relationships on behalf of the brand
- Command for working in an integrated marketing mix, managing vendors, budgets and internal junior team members
- A big thinker with highly skilled in storytelling and self-expression through color
- Must have an excellent aesthetic sense
- Must be organized but also nimble and flexible to adjust to real-time demand
- Experience with social tools/influencer tools like Net Base, Rival IQ, Sprinklr and Traackr
- Strong understanding of social media strategies and platforms
- Must have a foundational expertise of e-commerce
- Basic technical knowledge
- Working knowledge of industry technology and emerging trends in digital
- Exceptional presentation, written, analytical, and communication skills
- Ability to manage agencies and deliver within tight timelines
- Good sense of initiative and strong in follow-up skills
- Excellent project and time management skills; ability to effectively multi-task
- Boldness to think outside of the box and bring break-thru, integrated ideas
- Prioritization & Organization Skills
- Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
- Strong appreciation for our business / sensitivity to métier
- Must be professional and energetic with a positive attitude
Responsibilities
- Owns and drives vision for the online consumer experience and engagement
- Responsible for growing eCommerce for the Brand and ensuring that countries adopt best practices
- Oversees brand website and roadmap for service strategy and add on services and tools
- Responsible for the Brand’s visibility strategy and engagement on social media, including global content creation
- Responsible for Advocacy & Influence strategy and frame
- Build relationships with influencers and be very familiar with their content and audience to inform how the brand will work with influencers through earned and owned content
- Lead talent negotiations, briefs and program execution – whether for in-person or virtual/digital influencer programs
- Responsible for the Brand image; ensuring its consistency and long term reputation
- Oversees events strategy and brand response to social issues as well as philanthropy efforts
- Accountable for essie events, philanthropy efforts, PR and crisis management
- Work closely with Marketing to develop consumer strategy and ensure full 360 launch
- Ensure the feasibility and profitability of projects
- Work with countries and zones to ensure project is attractive locally
- Assess project performance using data provided by analytics
- Orchestrate the creation of always on content
- Identify digital innovations to maintain competitive edge
- Actively participate in innovation sharing and upskilling
What We Offer
- Salary Range: $144,300 – $210,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval).
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
We Are Committed and Engaged
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
