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Form of workThe Assistant Manager of Marketing will support with end-to-end marketing responsibilities for the Skincare category. They will act as primary lead for many aspects of 360 program development, from concept brief development to final program delivery and performance analysis. The responsibilities are anchored in the progress and day-to-day management of Global Marketing programs from concept ideation and approval through launch. They will contribute to developing the team’s category-focused expertise, working with cross-functional teams to collect insights, data, and market analysis to inform the development and amplification of innovation and franchises. They will partner closely with all cross-functional teams to drive programs to completion, on time and on budget.
Strategy and New Product Launch Development (50%)
- Lead the day-to-day management of new product launches including owning timelines, updating tracking systems/tools, and keeping key stakeholders abreast of changes and/or advancements.
- Contribute to development of the Skincare annual category strategy to inform the development of the Global Marketing calendar, always ensuring product concepts and strategy recommendations are routed in sound consumer insights and market data.
- Support the Director with the preparation of concept briefs, program briefs and marketing bulletins, partnering with key cross-functional teams (Product Development, Consumer Insights, Packaging, Finance and Global Business Partners) to deliver materials on time and meet key milestones.
- Ensure product claims testing are in alignment with concept, in support of Product Development.
- Ensure packaging, artwork, and copy development are in alignment with concept, in close partnership with Packaging, Creative, and Artwork teams.
- Review sales estimates/forecasts for launches, with support from Global Business Planning group.
- Work closely with regional partners to gain buy in on new programs and financial ambitions.
- Own meeting agendas, take notes and issue recaps to ensure next steps are actioned by key team members. Ensure the teams are advancing and adhering to timelines to ensure on-counter days are met.
Go-to-Market Strategy, Planning, & Execution (30%)
- Partner with Director of Skincare Marketing to develop and execute comprehensive 360 go-to-market strategies and briefs that inspire Creative, resonate with consumers and energize the Regions. Partner with cross-functional teams including Consumer Engagement, CRM and Education to ensure Toolkits are delivered in a timely fashion and are digestible and actionable.
- Lead the creation of the activation brief for the 360 launches, working closely with cross functional partners (Media, Online, Education, CRM, Commercial, Events).
- Own meetings, set agendas, take notes, and issue recap to ensure next steps.
- Manage day to day production needs and internal processes to execute approved plans. This includes overseeing the development of relevant content, legal approval of execution, global paid media efforts and internal communication to stores/artists.
Competitive and Business Analysis (20%)
- Serve as the team’s category expert, leading the development of competitive, activation and trend alerts, keeping a pulse on the landscape and aiding in identifying white space opportunities for Innovation.
- Keep the Marketing and Product Development teams abreast on new product launches, providing updates in a timely manner and providing sound analysis around the implications for the brand.
- Spearhead cost of goods analyses, partnering with cross-functional teams to ensure NPLS and existing programs/products are profitable and accretive to the brand.
- Manage the Skincare category assortment and lead the bi-annual line edit process with the BGI and Finance teams.
Qualifications
- 4-year college degree or equivalent.
- 3-5 years related experience.
- Demonstrated interest in brand strategy, product marketing and 360 launch activations.
- Experienced in all areas of marketing including the ability to develop and implement. innovative marketing programs, knowledge of global market/consumer/pop culture trends.
- Detail-oriented, highly organized, and analytically minded.
- Excellent interpersonal skills + customer service orientation.
- Strong creative writing abilities.
- Creative, pro-active, agile and attention to detail.
- Project management skills including scheduling and timelines, budgeting, and communications.
- Skilled in in Microsoft Office, specifically Word, Excel and PowerPoint.
The anticipated base salary range for this position is $71,000 to $106,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2319466
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.
- @esteelaudercompanies/
