Assistant Director, Digital Marketing - Office Of Advancement - Georgetown University

Assistant Director, Digital Marketing - Office of Advancement - Georgetown University
Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.
Requirements
Assistant Director, Digital Marketing - Office of Advancement - Georgetown University
Job Overview
The Assistant Director for Digital Marketing provides vital support to the Annual Giving team in achieving their primary objectives of increasing donor growth, retention, and acquisition through digital channels. They work closely with the Senior Associate Director, Digital Marketing to create, manage, and execute marketing projects for a variety of school and unit partners and support university-wide campaigns and email marketing automations. As well, they monitor, update, and report on email and digital channel performance for Annual Giving fundraising efforts and use results to guide strategy, budget, segmentation, and messaging/themes.
The Assistant Director is responsible for the business operations of the Digital Marketing team, including tracking for one operating budget, as well as maintaining appeal codes and online giving forms for the university.
Additionally, they provide critical support for managing the Office of Advancement's crowdfunding platform, including email inbox management and partner support.
Work Interactions
The Annual Giving team within the Office of Advancement drives donor acquisition, retention, and growth for Georgetown University through traditional and innovative direct-response marketing strategies, in-depth analysis, and strong internal partnerships. The team is composed of three functional areas: data and analytics, marketing operations, and school and unit partnerships.
The Marketing Operations team reports centrally to Annual Giving, and the Assistant Director for Digital Marketing reports to the Senior Associate Director for Digital Marketing and has important partners that include the Office of Advancement Communications and Annual Giving Unit teams.
Requirements and Qualifications

• Bachelor's degree
• 1 to 3 years of practical Digital Marketing experience - preferably in a university or non-profit setting -or an equivalent combination of education and relevant experience
• Proficiency in Excel or other data management tools
• Experience with email marketing platforms - such as Salesforce
• Strong computer skills, including Microsoft applications (particularly Excel, Word, and PowerPoint) and Google Suite

Preferred Qualifications

• HTML coding experience and experience with data analysis and presentation
• Strong organization and time management skills and attention to detail
• Desire to contribute to and participate in the mission of Georgetown University
• Experience engaging constituents through strategic Digital Marketing communications
• Professional and collegial demeanor and ability to exercise diplomacy
• A working knowledge of Digital Marketing systems and best practices and the ability to contribute to exercises of process review and development
• A track record of high achievement and meeting or exceeding goals
• Excellent oral and written communication skills and experience writing and evaluating marketing copy for various subjects
• Proven ability to manage multiple projects simultaneously and consistently meet all deadlines and goals
• Experience navigating and utilizing a customer relationship management system or donor database.
• Experience monitoring budgets, including detailed expense and income reports

Work Mode Designation
This position has been designated as Hybrid. Please note that work mode designations are regularly reviewed to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff and AAP positions can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.
Georgetown University's Office of Advancement is committed to a safe, equitable, diverse, and inclusive work environment that honors the diverse backgrounds, experiences, and perspectives of our colleagues and the Georgetown community. Consistent with our Jesuit values, we aim to foster a culture that accepts and cares for each individual, and we believe this is central to achieving our goals in support of Georgetown's mission. We invite you to learn more about the Office of Advancement, our Jesuit values, and our commitment to diversity, equity, and inclusion here.
Current Georgetown Employees:
If you currently work at Georgetown University, please exit this website and login to GMS (gms.georgetown.edu) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown.
Submission Guidelines:
Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.
Need Assistance:
If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu.
Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.
EEO Statement:
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.
Benefits:
Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.
To apply, visit https://georgetown.wd1.myworkdayjobs.com/en-US/Georgetown_Admin_Careers/job/2115-Wisconsin-Avenue/Assistant-Director--Digital-Marketing---Office-of-Advancement---Georgetown-University_JR17158
Copyright ©2022 Jobelephant.com Inc. All rights reserved.
Posted by the FREE value-added recruitment advertising agency jeid-6386ddf8fc922a47bdc0bde950ea8657