Amazon Brand Manager

Responsibilities:

• Brand Strategy:
• Develop and implement comprehensive brand strategies to enhance the visibility and market presence of Amazon products.
• Analyze market trends and competitor activities to identify opportunities for brand growth.
• Product Positioning:
• Define and communicate the unique selling propositions (USPs) of Amazon products to differentiate them in the market.
• Collaborate with cross-functional teams to ensure alignment between product features and brand positioning.
• Marketing Campaigns:
• Plan, execute, and optimize marketing campaigns across various channels, such as Amazon Advertising, social media, and email marketing.
• Monitor campaign performance and analyze data to make data-driven decisions for continuous improvement.
• Content Development:
• Oversee the creation of compelling and engaging content, including product listings, images, and videos, to drive customer engagement and conversion.
• Brand Messaging:
• Develop and maintain consistent brand messaging across all customer touchpoints.
• Ensure alignment between brand messaging and Amazon's overall marketing and business objectives.
• Partnership and Collaboration:
• Collaborate with internal teams, including product development, sales, and marketing, to ensure a cohesive brand experience.
• Manage relationships with external partners, agencies, and vendors to support brand initiatives.
• Data Analysis:
• Utilize data analytics tools to track and analyze key performance indicators (KPIs) related to brand performance.
• Provide regular reports and insights to inform decision-making and strategy adjustments.

Qualifications:

• Proven experience in brand management, preferably within the e-commerce or tech industry.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Experience with data analysis tools and a strong understanding of e-commerce platforms.
• Ability to manage multiple projects simultaneously and work in a fast-paced environment.
• Asana and Amazon experience is a plus

Job Type: Full-time

Salary: ₹300,000.00 - ₹500,000.00 per year

Benefits:

• Work from home

Schedule:

• Monday to Friday
• US shift

Supplemental pay types:

• Performance bonus
• Yearly bonus

Experience:

• total work: 1 year (Preferred)

Work Location: Remote