Account Manager, Drtv & Digital (Hybrid) - Ddtv

Description

About Us

Direct Donor Television (DDTV) offers fully integrated, turn-key capabilities to plan, implement and optimize DRTV programs for nonprofit organizations. Our staff of experienced media buyers, operations specialists, analysts, telemarketing experts and seasoned account executives work together to create some of the best and most effective direct response television campaigns in the United States.

DDTV is a Moore company, the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors (https://wearemoore.com/).

Summary

We are looking to add an Account Manager, DRTV & Digital to our team. Account Managers work closely with senior members of our team, as well as clients and partners, to execute DRTV campaigns with a focus on recruiting monthly donors.

Primary Responsibilities

• Serves as the subject matter expert across multiple clients for digital support of DRTV campaigns.
  • Provides recommendations to improve landing page conversion rates, and tracks A/B test results.
  • Monitors SEM, remarketing, and other digital advertising campaigns and provides recommendations for optimizations and improvements.
  • Sets up custom reports and explorations in Google Analytics to monitor trends in traffic and donation conversions on client websites and DRTV donation forms.
  • Tracks spikes in traffic and donation activity from high-profile television airings
  • Provides regular and ad hoc web analytics reports to client teams.
  • Assists with set-up of new clients, working to ensure campaigns, forms, source codes, UTM tags, etc. are properly set up for tracking.
• Supports and works closely with Account Executives, Account Directors, and other client-facing staff to provide high quality service to nonprofit DRTV clients.
• Assists with maintaining or coordinating the initial set up of the following components of a DRTV campaign:
  • Data flow and feeds.
  • Digital integration and support.
  • Call center management.
  • Fulfillment.
  • Program integration.
  • Downstream communication/lapsed reactivation strategies.
• Facilitates client and team communications.
  • Coordinates DRTV program meetings, both internal and external.
  • Prepares and circulates agendas and meeting notes.
  • Tracks action items and follow-up with the relevant parties to ensure completion in a timely manner.
• Contributes to the oversight of DRTV client call center activities, which may include:
  • Call monitoring.
  • Helping to develop call center training materials.
  • Calibration calls with call center and client participation.
  • Drafting call center memos and recommendations for DRTV inbound clients.
• Reviews and provides QC assistance all program performance metrics including:
  • Regular KPI reports.
  • Retention reports and analyses.
  • Benchmark analyses.
  • Ongoing testing to optimize results.
• Tracks budgets and invoicing to ensure accuracy and timely billing.

Qualifications

• A minimum of 3 to 5 years of project management experience.
• Nonprofit and/or fundraising account management experience a plus.
• Bachelor's Degree (B.A. or B.S.) or equivalent from accredited college or university. Marketing, Business or Communications preferred.
• Excellent project management skills.
• Ability to manage multiple complex projects with multiple stakeholders.
• Resourceful self-starter who can take initiative and drive projects forward.
• Solid follow through skills.
• Detail-oriented.
• Strong working knowledge and comfort working with data organization and operations.
• Understanding of nonprofit industry best practices in direct marketing fundraising.
• Experience with Constituent Relationship Management (CRM) systems like Luminate Online, EveryAction, Engaging Networks, Classy, etc. preferred.
• Google Analytics experience required. Experience with Adobe Analytics, Heap, and heat mapping software desired.
• Experience with PowerBI or other business intelligence software/dashboard tools preferred.
• Interpersonal skills to develop professional working relationships with clients, vendors, sister companies, and internal team.
• Hands-on experience analyzing and reporting on program results.
• Ability to adapt to changing priorities.
• Commitment to delivering error-free work and high-quality customer service to clients.
• Friendly, customer-service oriented attitude.
• Proficiency with Microsoft Word, PowerPoint, and Excel.
• Strong verbal and written communications skills.

Our Benefits

To help you stay energized, engaged, and inspired, we offer a wide range of benefits including a comprehensive healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.

Each full-time position at DDTV is eligible for our comprehensive benefits package, which includes health/prescription/dental/vision insurance, life insurance, accidental death & dismemberment insurance, a Health Savings Account plan, and Flexible Spending Account plans for health care and dependent care. Voluntary benefit plans are also available for disability, accident, hospital, and critical care. We offer paid holidays, paid personal leave, and paid family leave. Employees have the option to participate in a company-sponsored 401(k) plan. Several benefit plans have eligibility waiting periods.

DDTV is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status. DDTV is also committed to compliance with all fair employment practices regarding citizenship and immigration status.