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Form of workJob Description
JOB TITLE: Digital Media Creator
REPORTS TO: Executive Director of Development and/or Designee
CLASSIFICATION: Full Time/Non - Exempt
WHO WE ARE (ORGANIZATION OVERVIEW)
With a network of schools and educational programs, iLEAD California (iCA) employs a diverse staff of passionate administrators and educators who value research-based practices and a desire to grow as professionals. We work tirelessly to raise student achievement, by empowering learners through Project-Based Learning and Social-Emotional Learning. iCA is committed to participating in ongoing personal and professional development, job-embedded instructional coaching, and embracing a growth mindset.
THE OPPORTUNITY (POSITION OVERVIEW)
The Digital Media Creator will be responsible for developing engaging and informative content across various digital platforms. Including playing a key role in crafting compelling stories, video, photography, visuals, and messaging that resonate with our target audience and support our overall marketing and communication goals.
WHAT YOU WILL DO (DUTIES AND RESPONSIBILITIES)
Coordinate with outside providers the content design, development, and production for various organizational websites, social media, and major outreach campaigns.
Develop and produce high-quality content in various formats, including social media posts, blog articles, videos, infographics, and email newsletters.
Conduct research and stay up-to-date on industry trends and best practices to ensure content is relevant and effective.
Develop photography and video content for the schools that iCA serves.
Craft engaging and informative content that aligns with brand voice and messaging.
Create visually appealing graphics, images, and video elements to accompany content.
Work with minimal design guidance or collaborate with the design team to ensure brand consistency.
Utilize basic design tools and software (e.g., Canva, Adobe Spark) to create visuals.
Schedule and publish content across various digital platforms according to an editorial calendar.
Utilize content management systems (CMS) to upload, edit, and publish content.
Monitor the performance of content and analyze key metrics (e.g., engagement, reach, clicks).
Adapt content strategies based on data insights to improve engagement and effectiveness.
Work closely with marketing, communications, and other teams to develop and execute content strategies.
Communicate effectively with internal and external stakeholders to gather feedback and ensure alignment.
Provide ongoing support and actively collaborate with all iLEAD educational partners, Schools leaders and employees to ensure that the mission, vision, values and philosophy of iLEAD Schools is clearly understood and carried out.
OTHER RESPONSIBILITIES
Be self-directed by taking initiative and responsibility for your work.
Work in a collaborative, team based and innovative environment.
Commit to Excellence by seeking ways to improve and exceed expectations or Commit to excellence by seeking to raise the bar for self and team.
Prioritize the growth and needs of the team, lead by example, and foster a supportive work environment.
High level of personal and professional integrity and trustworthiness.
Approach problems and challenges with a human-centered creative mindset, seek to understand, develop multiple solutions to find the best answer.
Help create a positive culture by being committed to diversity, equity, and inclusion promoting ethical behavior and social responsibility within the workplace.
Be authentic, own your strengths and weaknesses, ask for help when needed, be honest and transparent in your communications, working towards common goals that are meaningful to you and the team.
Represent iLEAD and the school in which work in a positive and professional manner in all interactions and communications.
Pursue continuous improvement and maintain professional competence through seeking out opportunities to develop new knowledge skills and perspectives. This includes participation in professional development activities offered and self-selected professional growth activities
Perform other responsibilities as defined by the designated supervisor.
ESSENTIAL FUNCTIONS
Communicating with others to exchange information (in person/telephone/computer)
Sedentary work that primarily involves sitting/standing
Adjusting or moving objects up to 50 pounds in all directions
When needed to support a school or education program, must have the ability to travel by public transit as well as operate a vehicle for self-transportation purposes between worksites
Assessing the accuracy, neatness and thoroughness of the work assigned
May encounter outdoor elements: high (>90)/low (<60) temperatures, precipitation and/or wind
Ability to work in situations involving the need to make informed and quick decisions
Ability to supervise/manage workers and delegate as needed in project management situations
Reading detailed documentation and analyzing data sets
Writing professionally, both by hand and utilizing computer software
Speaking in public settings including making public presentations to large and small groups
Occasional travel to tentpole events, internal conferences, network schools, etc. may be required
Dealing and navigating professionally through high-stress situations
*The statements herein are intended to describe the general nature and level of work performed by employees, but are not a complete list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
WHAT YOU WILL BRING (QUALIFICATIONS)
Bachelor's degree in communication, marketing, journalism, or a related field (preferred)
1-2 years of experience in content creation and/or digital marketing.
Strong writing and editing skills with the ability to create clear, concise, and engaging content
Excellent visual communication skills and basic understanding of graphic design principles
Proficient in social media platforms and content management systems
Experience with video editing software a plus
Ability to work independently and manage multiple projects simultaneously
Excellent organizational skills and attention to detail
Strong analytical skills and ability to learn new technologies quickly
Passion for creativity and storytelling
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iLEAD California is an Equal Opportunity Employer and is committed to fostering diversity within its staff.
iCA promotes equal opportunity for all employees and applicants. In doing so, we comply with local, state, and federal laws and regulations to ensure an equal employment opportunity for everyone. We don’t discriminate in employment opportunities or practices on the basis of race, ancestry, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, citizenship, military service obligation, veteran status or any other basis protected by federal, state or local laws. Our policies and personnel practices are intended to ensure that all of us are treated equally with regard to recruiting, hiring, and advancement, and our decisions on employment are made to further the principle of equal employment opportunities for employees.
