Company

TegnaSee more

addressAddressNew York, NY
type Form of workFull-Time
CategoryInformation Technology

Job description

Premion is looking for a Yield Inventory Analyst.
This position is responsible for yield management activities using Freewheel and other possible sources of inventory, liaising with the business development team to ensure partner agreements are being executed appropriately and managing campaigns to profitability goals. This team will also add insight into any campaign management issues. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, want an opportunity to make a significant impact and jumps at the opportunity to take on new challenges.
Location
Premion is a high growth division of TEGNA with services within Phoenix, AZ, and New York City, NY. This is a full-time position.
Responsibilities:
• Be responsible for day-to-day management of video advertising campaigns
• Manage pacing, optimization, and reporting of ad campaigns daily/weekly
• Understand advertiser KPI's on all advertiser campaigns
• Monitor the performance of campaigns against established benchmarks using internal and 3rd party reporting systems
• Work directly with the Account Management team to alert them of issues with their campaigns
• Change the priority and delivery methods of each campaign in order to deliver client's KPI's
• Pull inventory forecast reports from the ad server and the forecasting tool
• Allocate orders based on inventory availability and profitability
• Add products to campaigns through our Order Management system
• Collaborate with Publisher Development to ensure partner guarantees are met
• Create Approved lists for your clients via the available tools
• Participate in development and maintenance of company systems and process automation
• On-call support may be required for after-hours client-related support
THIS DESCRIBES YOU
• You have a positive approach to challenges
• You enjoy being strategic and problem-solving
• You can leverage quantitative thinking to manage campaign success
• You have excellent attention to detail, set high standards and hold yourself accountable
• You have a passion for online advertising, media, and music
Job Requirements:

  • 1 year+ experience in a campaign management/yield management support role in the advertising/online media space (video ad experiences a strong plus)
  • Experience with FreeWheel, MadHive, DoubleClick, or similar ad serving solution a strong plus
  • Experience with Programmatic a +
  • Experience with Double Verify a + for third party delivery
  • Must be able to multi-task multiple account projects, work well under pressure and excel in a fast-paced, high-energy start-up environment
  • Excellent verbal, written and MS Office (Word, Excel, PowerPoint) skills
  • Teamwork and interpersonal skills. Trustworthy and dependable
  • Excellent attention to detail
  • Able to set high standards and hold yourself accountable
  • Bachelor's Degree
Estimated compensation range: $70,000
About PREMIONPremion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA. Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA's sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit
www.TEGNA.com
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
Privacy Notice for California Candidates
Refer code: 8986104. Tegna - The previous day - 2024-04-12 02:52

Tegna

New York, NY
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