Vp, Retail Marketing Strategy, Front Store

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
The VP of Retail Marketing Strategy, Front Store, will play a key strategic role in growing our retail customer base and building our business. This executive will lead the development of the Marketing Strategy and deliver cutting-edge programs that drive new customer acquisition and loyalty for our traditional retail Front Store businesses (e.g. beauty, health, general merchandise, and consumables). Specifically, this individual will lead the team that is accountable to driving retail traffic (in-store and online), customer growth, loyalty program enrollment and retention, and digital commerce penetration. Teams reporting into this leader include the Loyalty CRM strategy team, the Integrated Marketing event team, the Digital customer growth team, the Retail brand strategy team, and the Customer Intelligence team. Collectively, these teams work together to drive customer growth and engagement for the retail Front Store business.
You will make an impact by:

• Demonstrate proven ability to outline and execute business strategies: The ideal candidate will have significant experience developing strategies based on data and insights to successfully lead a team developing highly visible, multi-channel marketing strategies. Specific experience with developing targeting strategies, optimizing channel mix, advancing CRM and Martech strategies, unlocking unique insights, and developing messaging prioritization to drive customer first business outcomes is valuable.
• Be a visionary change agent: The ideal candidate is a forward-thinking visionary who will advance CVS's programs to gain market leadership via customer acquisition and retention. leader will also always have staunch knowledge of customer and market dynamics to advocate for customer first approaches to growth. The ability to manage through ambiguity and complexity to take calculated risks to solve problems, forge new paths for growth, and achieve challenging goals will be critical. He or she will demonstrate resilience and resourcefulness when faced with challenges and obstacles.
• Drive consumer value proposition design: This leader will impact and influence the retail leadership team on advancing a differentiated retail value proposition and impact and influence how that comes to life across all experiences.
• Advance the use of customer intelligence: Deep analytical and critical thinking skills to ask the right questions about who customers are, what behaviors they are exhibiting, and why. It's imperative that this leader also ensures that customer intelligence is visualized and a distributed in a way that makes it regularly used to drive action.
• Advancing CVS's programs to gain market leadership by shaping their design.
• This executive will be a vocal advocate for and lead change, in both marketing and the larger business. This leader will also always have staunch knowledge of customer and market dynamics to advocate for customer first approaches to growth
• Executing a talent strategy that ensures engagement, retention, succession plans and capabilities needed for the future while instilling a sense of energy and excitement and pride in our purpose in colleagues on the team.
• Ensuring that customer intelligence is visualized and a distributed in a way that makes it regularly used to drive action

Requirements:
Education
Bachelor's Degree Required, MBA Preferred
Qualifications
The candidate will have a strong work ethic, be a self-starter, and be able to be highly productive in a dynamic, collaborative environment. This position offers broad exposure to all aspects of the company's business, as well as significant interaction with all the business leaders. The candidate will be expected to have the following key attributes:

• 10+ years of experience developing and leading highly visible, multi-channel growth strategies.
• Demonstrate proven ability to outline and execute business strategies: The ideal candidate will have significant experience developing strategies based on data and insights to successfully lead a team developing highly visible, multi-channel marketing strategies. Specific experience with developing targeting strategies, optimizing channel mix, advancing CRM and Martech strategies, unlocking unique insights, and developing messaging prioritization to drive customer first business outcomes is valuable.
• Be a visionary change agent: The ideal candidate is a forward-thinking visionary who will advance CVS's programs to gain market leadership via customer acquisition and retention. leader will also always have staunch knowledge of customer and market dynamics to advocate for customer first approaches to growth. The ability to manage through ambiguity and complexity to take calculated risks to solve problems, forge new paths for growth, and achieve challenging goals will be critical. He or she will demonstrate resilience and resourcefulness when faced with challenges and obstacles.
• Drive consumer value proposition design: This leader will impact and influence the retail leadership team on advancing a differentiated retail value proposition and impact and influence how that comes to life across all experiences.
• Advance the use of customer intelligence: Deep analytical and critical thinking skills to ask the right questions about who customers are, what behaviors they are exhibiting, and why. It's imperative that this leader also ensures that customer intelligence is visualized and a distributed in a way that makes it regularly used to drive action.
• Specific experience with developing targeting strategies, optimizing channel mix, advancing CRM and Martech strategies, unlocking unique insights, and developing messaging prioritization to drive customer first business outcomes.
• Deep experience developing marketing ideas, nurturing breakthrough creative, leveraging new media innovations, and driving performance optimization.
• Proven experience leading large teams and developing talent.
• Deep analytical and critical thinking skills to ask the right questions about who customers are, what behaviors they are exhibiting, and why.
• Demonstrated strategic business leadership, identifying, quantifying, and pursuing new opportunities.
• Proven ability to influence key stakeholders. Proven ability to drive meaningful change and innovation.
• Ability to work Hybrid Model (in office Tuesday / Wednesday / Thursday)
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.

CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@CVSHealth.com If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.