Demand Generation Deputy Director

About Catchafire
Catchafire is a full service, on-demand solution designed to address the wide-ranging and complex needs of nonprofits by connecting them with talented pro bono professionals. We partner with major funders ( read more here ) to provide unlimited access to Catchafire to tens of thousands of nonprofits ready to invest in the growth of their organizations and the impact of their service.
Catchafire has delivered over $236M in services to nonprofits, has facilitated over 1.2M hours of volunteering with over 60,000 matches, and we're tracking to deliver $1B annually in services within 5 years. We have achieved ~40+% year over year revenue growth over the past several years and are poised for accelerated revenue and impact growth by scaling our foundation business.
Our mission is simple: catalyze positive social change by building a stronger nonprofit sector fueled by talent abundance. Here are some ways to get to know us better:

• Read our 2022 Impact Report
• See how our nonprofits have been serving their communities through COVID-19
• Get to know some of our Nonprofits more deeply
• Get to know our Nonprofit programming through our webinars

Catchafire is a remote-first workplace. We provide accommodations to help with home office set up. All roles are remote full time (unless stated in job description), with the expectation that the employee is willing and able to travel periodically as deemed necessary and beneficial.
Catchafire is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are also welcoming to any reasonable accommodations that can be made for candidates in our hiring process.
Unfortunately, we are unable to provide sponsorship for employment at this time.
About the Role and the Department
In this role you will work with the sales and marketing teams to identify and implement campaign strategies that align with our business goals, build brand visibility, and drive growth. You will also work closely with the Marketing team leader to monitor performance, measure results, and make recommendations that improve lead progression, velocity, and pipeline creation. In addition, you will collaborate with partners, internal stakeholders, and the events managers to execute programs and create compelling campaigns.
Responsibilities
Drive pipeline growth:

• Work with cross-functional teams to craft the right level of messaging for key enterprise buyer personas
• Work with internal stakeholders to identify key targets and optimize campaign activity around those targets
• Leverage a variety of marketing channels and tactics to reach target accounts, including email marketing, content marketing, social media, and digital advertising
• Be consistent in monitoring campaign lead quality through the use of our marketing dashboards
• Measure and improve upon existing conversion rates to reduce time to close and improve lead quality

Go To Market Team Alignment:

• Collaborate with Product Marketing, Sales and CS teams to identify target audiences/personas and understand their current use cases and pain points. Tailor messaging and channel strategy accordingly
• Define opportunities for refining targeting and messaging (e.g. personas, orgs, verticals) and develop a scalable framework for message tailoring and delivery
• Collaborate with the Marketing team members to align campaign strategies with overall marketing objectives
• Work closely with the design team to develop compelling content and assets for an integrated campaign

Qualifications

• 7 years of professional experience independently managing complex projects involving cross-functional internal and customer stakeholders; B2B experience in technology or a similar field is required
• Bachelor's Degree or history of relevant experience with a concentration in Demand Generation, campaign management, or digital marketing preferred
• Marketing automation experience is preferred. Salesforce experience is a plus
• Experience working in a fast-paced work environment; must be highly organized, able to prioritize your tasks, and be detail-oriented
• Enjoy team collaboration, while still being able to work autonomously and "connect the dots"
• Experience with high-growth companies is a plus

Compensation
The compensation for this role is $117,000 base salary. Benefits include Health/Dental/Vision Insurance, work-from-home design, a generous vacation policy, access to a 401k Plan, and a Home Office Set-up stipend.
Catchafire is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are also welcoming to any reasonable accommodations that can be made for candidates in our hiring process.