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SalaryCompany Overview:
BVK seamlessly blends agency prowess with business consultancy expertise. We are a dynamic and innovative agency that focused on forging "greater than" strategies and experiences that not only amplify our client’s business growth but also enhance the lives of the audiences they touch. We are a team of creative thinkers, strategic planners, and media experts dedicated to driving business growth through cutting-edge media strategies and campaigns.
Job Summary:
We are seeking an experienced and strategic Vice President (VP) of Media Strategy to join our team. The VP, Media Strategy will play a pivotal role in driving new business growth through pitch development, leading Media Strategy for select accounts, and co-assisting in the leadership of our media department. This role requires a forward-thinking, results-oriented professional with a deep understanding of media planning and a track record of successful new business pitches. Light to moderate travel will be required for key accounts and in-person new business pitches.
Key Responsibilities:
New Business Pitching:
- Lead the development and execution of Media Strategy for new business pitches.
- Collaborate with cross-functional teams to develop holistic and effective media solutions for prospective clients.
- Work closely with the business development team to identify opportunities and create compelling media content and proposals.
- Utilize market research, industry trends, and consumer insights to develop innovative media strategies that differentiate us from competitors. Present Media Strategy and proposals to potential clients with confidence and expertise.
- Identify and pursue opportunities to expand our media offerings and client portfolio.
Account Management:
- Oversee media planning and strategy for a select portfolio of client accounts.
- Act as the main point of contact for clients, ensuring their media needs are met and expectations are exceeded.
- Continuously assess campaign performance, optimize strategies, and provide strategic recommendations to clients.
- Nurture client relationships and identify opportunities for organic growth.
Media Department Leadership:
- Collaborate with the President and other senior leadership in setting the strategic direction for the media department.
- Co-lead the media department with a focus on driving team performance, fostering innovation, and promoting a culture of excellence.
- Mentor and lead a team of media strategists, fostering their professional growth and ensuring high-quality work.
- Champion the integration of new media platforms and tech into BVK’s service offerings.
- Contribute to the overall growth and success of the media department.
Budget Management:
- Manage media budgets for new business pitches and client accounts effectively.
- Monitor and control expenditures, ensuring campaigns are delivered within budget constraints.
- Work closely with the accounting team to track and report on media spending.
Stay Informed and Innovate:
- Keep abreast of industry trends, emerging technologies, and changes in the media landscape.
- Foster a culture of innovation within the media department, identifying opportunities for new media channels and tactics.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field
- 10+ years of experience in media planning and strategy, with a proven track record in new business pitches.
- Strong leadership and team management skills.
- Exceptional communication and presentation abilities.
- In-depth knowledge of media planning tools, research methodologies, and industry-standard software.
- A strategic thinker with a passion for staying ahead of industry trends.
- Proven ability to develop and maintain strong client relationships.
- Ability to work in a fast-paced, collaborative environment.
Benefits:
- Competitive salary and performance-based bonuses
- Comprehensive health, dental, and vision insurance
- 401(k) retirement plan with company match
- Professional development and training opportunities
- Dynamic and inclusive company culture
- Opportunity to make a significant impact on the growth of the agency
BVK is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you are a dynamic and strategic media professional looking to lead and innovate in a fast-paced agency environment, we encourage you to apply for the position of VP, Media Strategy.
Join our team and be part of our journey to drive business success through media excellence.
