Transactional Communications Manager

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

What you’ll be doing…

Transactional Communications are a critical part of the customer experience at Verizon. They provide confirmations, deliver information about products and services, and generally serve as a guide for the customer throughout their lifetime at Verizon. These high-volume communications lower call volumes, drive revenue, improve the customer experience and increase loyalty. Working in Transactional Communications is one of the best ways to get exposure to many parts of the business and understand the inner workings of Verizon.

As a Manager on our Transactional Communication team within the Value Based Marketing function, you will have the autonomy to oversee all aspects of transactional campaign deployment. You will work with business stakeholders across all parts of the business, agency creative, and development teams on strategic and tactical elements. You will be supported by project management, data strategy, technology, and legal, working together to design, create, and execute successful communications and best in class customer experiences.

The individual in this role will have experience building CRM communications programs with multiple data sources and has a proven ability to solve problems. They will have experience working with commercial marketing tools and platforms to build, test, and deploy communications. Most importantly, they are comfortable translating input from non-technical teams into clear business requirements for our IT teams that will help drive great customer experiences.

Responsibilities include:

• Creating best-in-class post-transaction or event-driven communications experiences.

• Translating business stakeholder requirements into a clear and concise communications strategy, often with multiple cadences and variations.

• Working with Creative on copy and design to create best-in-class, brand-aligned communications.

• Working with project management to shepherd requirements through development, acting as the communications SME to address any issues.

• Delivering insight and ideas for optimizing communication programs; customer journey mapping, cross-sell campaign strategies and personalization.

• Ensuring proper HTML presentation and the quality of all outbound campaigns on desktop and mobile.

• Developing and utilizing appropriate quality assurance standards, methods, or procedures to ensure the highest quality for all communications across all intended vehicles (email, SMS, Push, mobile app, .com, etc.).

What we’re looking for...

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.

• Six or more years of relevant work experience.

• Marketing experience with a customer experience focus.

• Experience managing external partners and agencies.

• Experience managing complex projects and operating under tight time frames.

• Comfort level with technical aspects of 1:1 communication as well as copy, creative and strategy, such as dynamic data, triggering and orchestration systems.

• Experience with project management and related tools (e.g., JIRA).

Even better if you have:

• Bachelor’s degree in Marketing or Business.

• Excellent communication and presentation skills.

• Expertise in customer communications architecture and processes.

• Knowledge of technical scripting languages (e.g. HTML, CSS).

• Digital Marketing experience.

• Experience with commercial marketing software and/or tools.

• Knowledge of agile development process.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.