AddressRemote position in either EST or CST time zones.
Job Description:
We are seeking a highly motivated and experienced Analytics Specialist to join our Enterprise Marketing Analytics Team . The ideal candidate will have a strong background in Adobe Analytics and Adobe's Real-Time CDP and CJA applications, with experience in migrations, implementations, visualizing and translating insights to stakeholders, and tag management expertise. Knowledge of Google Analytics is also important.
Responsibilities:
- Work closely with stakeholders to understand their analytics needs and translate them into actionable insights
- Conduct data analysis and provide insights to inform marketing strategies
- Create reports and dashboards using Adobe Analytics, Google Analytics, and other tools to track key performance indicators
- Collaborate with cross-functional teams to develop and implement analytics solutions
- Lead migration and implementation efforts for analytics tools and technologies
- Troubleshoot and resolve issues related to analytics implementation, tag management, and data accuracy
- Manage tag implementation, tracking, and testing using tag management systems such as Adobe Launch, Google Tag Manager
- Continuously monitor and evaluate the effectiveness of analytics tools and make recommendations for improvements
- Stay up-to-date with industry trends and best practices in analytics
Requirements:
- Bachelor's degree in Marketing, Analytics, or related field
- 3-5 years of experience in analytics, preferably in a B2B marketing organization
- Strong proficiency in Adobe Analytics and Adobe's Real-Time CDP and CJA applications
- Experience with Google Analytics and other analytics tools
- Proven track record of successfully leading migration and implementation efforts
- Expertise in tag management systems such as Adobe Launch, Google Tag Manager, and Tealium
- Ability to visualize and communicate insights to stakeholders
- Strong problem-solving skills and attention to detail
- Excellent communication and interpersonal skills
- Self-starter who is not afraid to make themselves heard
- Curiosity and a desire to continuously learn and improve
Pay Rate Range: $37-$38/hr W2
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