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Form of workJob Description
Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.
Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.
About WT Studios
WT Studios is a specialized, new breed marketing outsourcer in the Hogarth network formed in 2007, built by marketers for marketers. We employ more than 3,000 digital and CRM professionals in 7 hubs across the globe.
As a WPP company, marketing is in our DNA. With experience serving 1000's of marketers worldwide, WT Studios was designed from the ground up to provide digital production, CRM execution and analytics via efficient near-shore and offshore centers.
Position Overview
WT Studios is seeking a high-impact, experienced Client and business development lead, responsible for growing our footprint in the NA region by supporting the VML & WPP NA offices, managing existing NA & Global Client relationships and developing New Business opportunities in the region
The ideal candidate would have a solid combination of a proven track record of NB capabilities as well as managing and growing existing client relationships, the candidate would required to be expertly versed in digital production, marketing outsourcing and CRM.
The position demands an Entrepreneurial minded individual, with high energy; strong motivation to sell and excellent sales, presentation and relationship skills.
The Client and NB Lead will work closely with the WT Studios leadership team in pursuing long term relationships with the world's leading brands and be comfortable speaking to Fortune level, CMO/VP level decision makers across a diverse set of vertical industries for both B2B and B2C organizations
Specifically the Client and NB Lead would Support VML & WPP NA offices by
- Selling WT Studios capabilities to all VML & WPP NA Offices
- Be the production representative on WPP, WT Studios and VML Pitches
- Work as a liaison between WPP & VML offices and our Production Hub teams in the region
- Building winning pitch decks, writing SOWS and presenting at C-Level meetings
- Assess potential profit increases by migrating existing local capacity into our centralized operation
And would also be responsible of growing our direct to client business by managing and expanding existing relationship in NA as well as building and managing our prospecting and lead generation channels including:
- Cultivation of WPP Group lead opportunities,
- Targeting of fortune 1000 procurement companies
- Executing inbound and outbound marketing programs,
- Competitive analysis,
- Industry thought leadership
Specific Responsibilities
- Work with the Head of PM at local WPP & VML offices to find opportunities to support local client engagement through our centralized production hub in NA
- Be the Hub advocate within the WPP and VML network around production work, ensuring client satisfaction, work as an escalation point and address any delivery issues as they relate to our internal clients
- Work to identify, pursue, and close New Business opportunities that meet the agency's requirements for deal size, required capabilities, category focus, and market visibility
- Lead the evaluation of opportunities, manage stakeholder engagement, conduct high-level requirements gathering, and facilitate the sales process
- Manage prospect and client relationships, including onboarding and project initiation, and provide regular face time with key decision makers, ensuring the agency is always kept front of mind
- Create a transition plan for new wins and lead its development into day-to-day operation
- Work with clients to establish operational and performance goals; monitor performance of WT Studios to ensure we are meeting client KPI's
- Facilitiate QBR's and Client visit' strategies and materials to explore opportunities to sell new capabilities to existing clients
- Contribute to refining the WT Studios growth strategy by defining market trends, vertical targets, and positioning, while minimizing the cost of sales and maximizing efficiencies and closing rates
- Expand WT Studios knowledge and awareness within WPP by meeting and engaging with key WPP stakeholders, supporting holding company pitch processes and WPP RFP responses
Qualifications
- Bachelor degree in advertising, marketing, communications, psychology or similar area preferred
- 8-10+ years experience running client account
- 8-10+ years experience developing and growing high-touch client relationships
- 1-2 years' experience in managing outsourced production in a global environment
- Proven expertise and track record on growing existing clients including finding and developing new opportunities
- Experience in managing large global clients with outsourced production in a global environment
- Proven expertise and track record of creating winning marketing materials
- Proven expertise and track record on growing existing clients including finding and developing new opportunities
- Expert knowledge of direct marketing strategies, tactics, methodologies, tools and production for both the B2B and B2C environments
- Broad knowledge and expertise on managing fortune 500 clients in a wide variety of industries
- Excellent organizational, interpersonal and influential communication skills are critical
- Strong strategic planning and campaign management background, including campaign performance evaluation and development of actionable strategies based on key learnings
- Prioritize and allocate resources to various and dynamic initiatives
- Maintain a sustainable balance between enterprise needs and that of specific business groups
- Develop project plans, including scope definition, timelines, and deliverables
- Passion for production on digital, CRM and analytics
- Technical understanding of production advantages
- Self-driven and able to manage and prioritize workload for self and teams
- Ability to manage senior stakeholders
- Outstanding communications skills, both written and oral
- Knowledge of digital marketing operations
- Self-starter and a team player
A Hybrid working model
Now offices are fully open we have embraced a hybrid working model, which allows our employees to split their time between the office and other locations, something we hope will provide everyone much more flexibility to their working week. The expectation is that working life at Hogarth will involve working from the office for about 50% of the time for most people. Please speak to the Talent Acquisition team to find out more information.
The base salary for this position at the time of this posting may range from $100,000 – $230,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
#LI-SB2 #LI-Hybrid
Diversity & Inclusion
Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.
We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.
Please contact careers@hogarth.com if you need the job advert or form in another format.
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