Sr. Trade Marketing Manager

Location: Hybrid – Rosemont, IL

Overview: The Senior Trade Marketing Managerrole will be an exciting challenge in an fast-growing environment with a strong focus on delivering marketing strategies across omni-channel retailers. You will be acting as a business driver, translating brand strategies to relevant Trade Marketing strategies, to ensure achievement of marketing, commercial, and financial goals. This position requires full engagement and efficient communication across functions/teams (Brand Marketing, Product Marketing, Sales, Paid Media, PR & Influencer Marketing, Supply Chain, Finance, etc.) to align and implement the brand strategy in retail while ultimately achieving business goals.

Responsibilities:

Trade Marketing Programming

• Develop sales tool kits (e.g., selling stories, go-to-market decks, merchandising guidelines) in support of new product launches and key marketing initiatives, ensuring balance and appropriate focus among product lines
• Help provide a true omni-channel experience for consumers by ensuring that brick-and-mortar and e-retail plans including product portfolio, launch timing, promo & pricing are well aligned
• Contribute to new product and key initiative launch dates per marketing calendar, product availability, customer rules of engagement
• Contribute to initiatives sizing, customer allocation decisions with Sales leadership team when necessary
• Partner with Brand Marketing, Paid Media, and Sales teams on customer level retail media plans, flighting, and creative assets; maintain strategic customer e-commerce brand stores
• Ensure clear lines of communication between Trade Marketing, Brand / Product Marketing, Paid Media, and Customer Teams
• Commercial Readiness: Act as key partner to Sales team to ensure commercial readiness for new product launches and key marketing initiatives is met by all cross-functional team members (brand / product marketing, social media, PR)
• Review launch forecasts, challenge markets forecast, monitor, and communicate after-launch results to improve short-and long-term forecast accuracy and product lifecycle
• Track merchandising assets development and timing delivery to Sales teams; keep asset tracker up to date for all initiatives and ensure weekly communication to customer teams
• Support Sales with development of accurate planograms and visual merchandising guidelines
• Own commercial input on discontinuations and coordinate discontinuations process with customer and supply chain teams. Lead cross funcational communication on sku rationalization, customer discontinuations, and product changes
• Pricing and Promotions: Input into pricing strategy to identify opportunities on cyclical and development projects. Own pricing hierarchy, new initiatives price positioning, and process. Contribute to promo visibility for marketing trams
• Support fiannce team with tracking promo effectiveness at strategic customers and identify opportunities to improve ROI
• Performance Analysis: Ad hoc performance management reporting: i.e., new item performance tracking, monthly business review insights and implications
• Business Intelligence: Bring relevant commercial and product development actions via applicable market/consumer insights

Requirements:

• Bachelor’s degree required; MBA is a plus
• 5+ years of relevant Trade or Customer Marketing experience required; Consumer Goods or Durables experience is preferred
• Brand / Trade / Customer Marketing experience, supporting delivery of effective Joint Business Plans
• Strong communication skills with an ability to outline and reinforce the Trade Marketing strategy
• Experience using Nielsen, IRI, or NPD synidicated data to develop compelling category insights and sales stories
• Strong decision making and interpersonal skills with an ability to influence at the most Senior levels
• Commercially astute with strong business sense and excellent problem solving / analytical skills
• Agility & ability to drive solutions that meet both brand marketing requirements and commercial realities
• Team-working ability and excellent communication skills.
• Proactive, flexible, and solution oriented

Competencies: To perform the job successfully, an individual should demonstrate the following competencies in this position; Resourcefulness, Customer Focus, Team Player, Passion, Integrity, Organizational/Planning, Communication, Self-Awareness, Energy, Analytical, Judgement/Decision Making, Detail Oriented

About us - The world’s leading water experts, we deliver high-quality water solutions to residential, commercial, and industrial customers. Headquartered in Rosemont, Illinois, Culligan International offers technologically advanced, state-of-the-art water filtration products, including water softeners, water filtration systems, industrial water treatment solutions, drinking water systems, and whole- house filtration systems. We improve water across all aspects of consumers’ lives.

GLOBAL CONSUMER PRODUCTS DIVISION (CPD)

Mission Statement: Become the global leader in water transforming systems, by creating world-class, consumer-centric brands that drive penetration of iconic products and deliver recurring revenue through proprietary consumables and omni-channel experiences that empower consumers in choice for their water needs that meet their lifestyle.

We offer competitive compensation & benefits including:

• Medical
• Dental
• Vision
• Life
• 401(k) & 401k Match
• Parental Leave
• Unlimited PTO
• Additional voluntary benefits