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SalaryMedscapeLIVE!, a Medscape Company, delivers MD and HCP audiences across all therapeutic areas. Access MDs and HCPs through MedscapeLIVE! Events.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Medscape serves over 5M HCPs worldwide. The Social Media Strategists role supports 3 lines of business and requires an experienced social strategist who’s also able to execute the 30,000-foot view as much as the daily production/posting. This role includes the following:
Objectives of this role:
- Monitor analytics and metrics to gauge success of Social Media posts and ad campaigns
- Research Social Media trends and hashtags that relate to a target audience’s interests
- Manage a Social Media content calendar for various channels, planning and scheduling posts in advance
- Maintain a cohesive Social Media strategy across various channels to achieve high levels of user engagement
- Coordinate with Social Media influencers, bloggers, and news outlets to promote brand awareness and create social buzz around product launches
Responsibilities:
- Create, manage, and publish original and high-quality content across various Social Media platforms
- Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI
- Manage all company Social Media accounts to ensure relevant, up-to-date content
- Respond directly to comments and questions on Social Media posts
- Collaborate with the marketing team to grow the company’s network and target new followers
Skills and qualifications:
- Familiarity with Social Media platforms such as Facebook, X (formerly Twitter), Instagram, LinkedIn, and Pinterest
- Understanding of SEO and web traffic metrics/analytics
- Excellent analytical skills
- Strong verbal and written communication skills
Preferred qualifications:
- A bachelor’s (or equivalent) degree in marketing or a related field
- Hands-on experience using Social Media to build brand awareness
- Experience with graphic design, photo editing, and publishing
- Ability to identify target audiences’ preferences and produce tailored content
- Tech Stack includes all major platforms, Sprinklr, Symplur, Streamyard, Vinmeo
This is a remote position.
