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SalaryThe FESCO Group - Sr. PPC Manager - E-Commerce Division
We are looking for a PPC superstar! FESCO is a consumer electronics manufacturer that sells B2B to national retail chains and DTC through an Amazon 3P marketplace. We are looking to aggressively grow our DTC business and need several PPC experts to join our rapidly growing eComm team.
Reporting directly into our organization’s Director of eCommerce, FESCO’s Sr. PPC Manager is responsible for managing the paid, on-line search advertising and marketing efforts of FESCO’s primary products and brands. The incumbent also ensures that the company’s online ads are being displayed in a way that is consistent with its overall marketing strategy and brand image.
Primary Responsibilities
- Creating and managing pay per click (PPC) campaigns, including creating ads and keywords, setting budgets and bids, setting up landing pages, and analyzing results. (FESCO has over 3000 products within 15 nationally recognized brands, like Perry Ellis, Car & Driver, Epilady, Coby, RCA and ChargeWorx.)
- Managing complex pay-per-click and display advertising campaigns with thousands of targeting options per account.
- Utilize Amazon’s Advertising Console dashboards to identify opportunities and optimize PPC advertising campaigns on a daily/weekly basis. Use additional third-party software to perform keyword research and implement automated optimization tactics.
- Coordinate, align and define strategies (brand protection, SEO, organic marketing) with other team members and departments.
- Developing strong conversion rates by testing different ad text, designs, keywords, and offers.
Minimum Requirements
- Bachelor’s degree in business or marketing is strongly preferred.
- 3+ years of experience with Pay Per Click advertising using Amazon 3P
- Experience advertising for large catalogues of consumer products
- Experience advertising with Google PPC, Walmart Connect, FBX and TikTok a major plus
- PPC pros from brand aggregators are strongly encouraged to apply!!!!
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