Job Description
About Levitate:
Since 2009, Levitate Media (levitatemedia.com) has helped companies showcase their products, services, and key messages through high-quality, award-winning animated and live videos. We help companies across multiple industries increase their brand impact by harnessing the power of video storytelling. As a remote-first team, we’re kind and transparent, we take accountability, and we encourage each other to think outside the box. We work to champion our clients and their complex ideas while transforming those ideas into compelling and meaningful stories.
The Position:
We are seeking a dynamic Sr. Marketing Manager who will spearhead our marketing initiatives, merging the tactical expertise of digital marketing with strategic brand and team management. In this role, you'll be pivotal in shaping our marketing strategies, enhancing our digital presence, and leading a team towards achieving our marketing goals.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies, integrating SEO, lead nurturing, and conversion optimization.
- Craft captivating marketing copy for various channels, ensuring SEO friendliness and a high conversion rate.
- Design and manage digital marketing materials, including landing pages, newsletters, and social media ads, ensuring alignment with our brand identity.
- Lead warm email campaigns, implementing A/B testing and other strategies to optimize marketing efforts.
- Provide strategic leadership to the marketing team, fostering a culture of continuous improvement and innovation.
- Manage brand strategy, including overseeing visual identity and brand voice, ensuring consistency across all channels.
- Work closely with sales and lead generation teams to develop strategies that align with sales objectives and customer acquisition.
- Oversee digital marketing efforts like SEO, PPC, social media, and content marketing, ensuring strategies are data-driven for maximum ROI.
- Conduct market research, analyze trends, and use data insights to inform marketing strategies.
- Develop and manage the marketing budget, ensuring efficient allocation and monitoring the effectiveness of marketing expenditures.
- Collaborate with cross-functional teams to ensure a unified approach to customer engagement and production.
Experience:
- Proven B2B marketing experience, particularly in digital marketing and brand management.
- Strong skills in SEO, PPC, social media, and content marketing.
- Exceptional ability in writing and designing digital marketing materials.
- Experience in leading and mentoring a marketing team.
- Solid understanding of market research, data analysis, and budget management.
- Previous involvement in developing or managing referral programs, agency partnerships, or partner programs is a significant plus.
Core competencies:
- A Strong Creative Vision: The ability to not only conceive innovative and captivating ideas but also articulate them effectively, both verbally and visually. This includes transforming abstract concepts into tangible, impactful video narratives.
- A Positive and Optimistic Outlook: Remaining resilient and upbeat in the face of challenges and changing situations.
- Adaptability in a Fast-Paced Environment: Excelling in dynamic settings with multiple projects and tight deadlines, demonstrating flexibility and agility.
- Industrious with Strong Organizational Skills: Efficiently managing tasks, time, and resources, ensuring smooth operations and timely delivery of projects.
- Excellent Communication and Interpersonal Skills: Building and maintaining strong relationships with both clients and team members through clear, empathetic, and effective communication.
- Strong Problem-Solving and Analytical Skills: Identifying opportunities and devising creative solutions to challenges, enhancing project outcomes.
- Task Prioritization and Delegation: Effectively organizing tasks and empowering team members, ensuring optimal productivity and project success.
- Financial Acumen: Agile and adaptable with budget management, adept at overseeing both large-scale and smaller budgetary aspects of production.
Salary Range: $80,000.00-$120,000.00 (USD) commensurate with experience plus…
Company Benefits:
- Work from home (work from anywhere!)
- Unlimited PTO
- Health, dental, and vision insurance
- A nonelective contribution of 3% to your Levitate Media 401K plan
- Monthly stipend for reimbursable costs
- Maternity and paternity leave
Levitate Media is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
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