Address
Form of workSUMMARY
Plan, direct, and coordinate the improvement and effectiveness of broad marketing operations including public relations, advertising, sales tools, technical publications, trade shows, database marketing, website and lead generation.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
· Manage continuous improvement in the advertising activities of the company.
· Manage the company's continuous improvement efforts in the public relations areas.
· Manage the continuous improvement and development of creative professional sales tools. Continuously update, enhance and refresh Yaskawa Motoman's web-based sites and products.
· Develop, implement and maintain corporate style guide for all outside communication.
· Assign technical writers and others as required to meet publication development schedules of both technical and marketing documents.
· Manage and/or coordinate special marketing programs including open house and other corporate events.
· Coordinate and work continuously to improve company efforts with regards to trade shows and other events.
· Manage the marketing operation activities performed by the Marketing and Sales Specialists.
· Prepare and work to improve all marketing reports.
· Coordinate the company trademark activities.
· Work with Product Development to coordinate the release of technical documentation with new products.
SUPERVISORY RESPONSIBILITIES
Carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
BA/BS degree and 10+ years of related experience and/or training; or equivalent combination of education and experience.
OTHER QUALIFICATIONS
Must have excellent computer skills in desktop publishing, database, spreadsheet, presentation, and word processing.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel objects, tools, or controls; and talk or hear. The employee is occasionally required to stand and walk. The employee may occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, color vision, depth perception, and the ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
