Sr. Marketing Communications Manager (Contract)

Team: Marketing and Brand Management
Classification: Non-Exempt
Job Type: Contract, 30 hours per week (4-6 month duration)
Location: Remote (EST Preferred)
Hourly Rate: $100-$120/hour*
OVERVIEW:
Nugget, a direct-to-consumer kids furniture brand, is looking for an experienced Sr. Marketing Communications Manager to play a pivotal role in continuing to elevate our brand's awareness and intrigue in the market. This position will be responsible for managing our Marketing Communications, spanning influencer, public relations and partnerships. You will oversee the relationship with our agency partners, guiding them with insights and internal perspectives and connecting back to the internal marketing team to maximize all marketing initiatives and activations. In partnership with other Marketing leadership members, the Sr. Marketing Communications Manager will play a crucial role in enhancing our marketing communication during a critical time for the business.
If you have experience leading Marketing Communications for consumer brands, either on the agency side or client side, are a strategic thinker who is not afraid to push for the new & different, and are excited to help take a fun and dynamic company's awareness efforts to the next level - we'd love for you to apply today!
What is Nugget? We are an industry-leading, fun-loving, furniture company (est. 2014) that seeks to bring bold play and big imaginations into everyday life at home. We design, develop, market, manufacture, sell, and ship our part-toy, part-furniture, four-piece Nuggets all from one location, with a team of ~100 Nuggeteers, in Butner, North Carolina (just outside of Durham). And we're just getting started - in both 2020 and 2021, Inc. Magazine named us the fastest-growing manufacturing company in the United States. We're proud to continue the industrial legacy of North Carolina, and to make kids furniture for growing imaginations.
ABOUT THIS ROLE:
Public Relations:

• You'll be the main liaison to our PR agency, providing internal insights and guidance to ensure alignment with Nugget's brand identity and messaging
• You'll be the main point of contact to fulfill requests for the PR agency, including but not limited to product fulfillment, image requests, copy points for information sheets, and more, as needed
• You'll evaluate opportunities for press coverage and blog features, including award submissions, that resonate with our target audience and enhance brand visibility, providing feedback and guidance to the agency on how to proceed
• You'll review and refine press materials, ensuring accuracy and consistency in messaging
• You'll assist in preparing internal stakeholders for interviews and contributions to press articles, leveraging your expertise to enhance their presence
• You'll work collaboratively with company leaders and partners to identify PR needs, align strategies, and provide necessary guidance to the PR agency
• You'll enhance the agency's efforts by orchestrating internal and external "press moments" that capture and amplify key brand milestones
• You'll consult on internal communications, as needed, acting as the in-house expert to ensure communications are clear and consistent
• You'll monitor industry trends, competitive landscape, and consumer insights to inform PR strategies and maintain Nugget's relevance

Influencer:

• You'll be the main liaison to our influencer agency, providing internal insights and guidance to ensure alignment with Nugget's brand identity and messaging
• You'll gain internal alignment on all influencer outreach, providing your recommendation on approach, budget, and use of the content
• You'll develop briefs for influencers that balance brand needs with the influencer's style & manner
• You'll coordinate with our legal team on all influencer agreements, ensuring timely delivery of final agreements to our agency
• You'll gain internal alignment on final content, coordinating feedback with Creative, Brand, and Performance Marketing leads and providing back to the agency

Partnerships:

• You'll work with Marketing/Creative leadership to identify key brand partnerships to amplify and elevate our messaging
• You'll be the main point of contact for all partnerships, establishing connections, driving alignment on deliverables, and overseeing execution with internal and external agencies (where needed)

Affiliate:

• You'll partner with both our PR and Media agencies to maintain our affiliate program, focusing on editorial partnerships and loyalty programs
• You'll evaluate value-add opportunities as they are presented to maximize our revenue and/or elevate our brand, particularly in relation to other initiatives or activations where affiliate can amplify the impact

ABOUT YOU:

• You have 8-10 years of experience in PR, communications, influencer management, or related roles
• Bonus: Preferably, you have worked with consumer goods or DTC companies or an agency managing a consumer goods or DTC client
• You have a proven track record of successfully developing and executing omni channel Marketing Communications campaigns
• You have a strong understanding of traditional PR and affiliate-focused PR, including editorial partnerships
• You have demonstrated expertise in the influencer & creator space and can provide perspective on how to approach each for paid, earned, and owned media
• You have a solid understanding of paid media (paid search, paid social, affiliate) and can make recommendations on how to maximize owned and influencer content in paid channels
• You have a passion for brand partnerships and can collaborate externally to maximize opportunities, inspiring our partners to become brand allies
• You have experience effectively managing relationships with internal and external partners
• You are detail-oriented, with excellent organizational and project management skills
• You can anticipate and balance the needs of multiple stakeholders, incorporating both business needs and our consumer needs when presenting solutions and making decisions
• You are excited to identify and tackle new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
• You are skilled at developing and delivering multi-mode communications and are effective in a variety of communication settings - one-on-one, small, and large groups, or among diverse styles and position levels
• You can anticipate future trends, implications, and possibilities and translate them into strategies that show a clear connection between vision and action
• You approach work with a "no job is too small" attitude and have a curious mind - always willing to learn and grow your imagination
• Travel requirements: This role could require up to 10% travel. Advanced notice will be provided

*Our compensation philosophy:
Here at Nugget we don't negotiate compensation. This comes from research that shows negotiations often result in arbitrary differences in pay - not based on differences in ability, but based on who is better at negotiating. For that reason, we like to offer the amount upfront that we believe is fair for the job, rather than offer a lower amount that builds in the expectation for negotiating. To add a bit more context, our process is centered in industry data, which factors in our stage/size of company, job classification, experience and skill, to make sure that we have fair and transparent numbers for our regional market.
Equal opportunity:
Nugget is proud to be an equal opportunity employer and will consider all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.