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Form of workPosition Summary:
The Sr Manager, Brand Marketing and PR oversees Inmar's brand, enterprise marketing, and PR efforts, developing plans to communicate key messages, manage the company's reputation, and deliver value to both internal and external stakeholders.
The ideal candidate is both a creative and strategic thinker, with exceptional interpersonal skills that enable him or her to build trust and credibility among Inmar leadership, Corporate Marketing & Communications, as well as cross-functional teams throughout the company. He or she will have strong planning, presenting and organizational skills to ensure alignment/sell-in and successful execution of marketing, media and PR programs that support the overall business. Experience managing a marketing team is required. This individual must be driven, results-oriented, with an eye for continuous improvement and measurable impact.
This position is hybrid for candidates who live within 35 miles of Inmar’s corporate headquarters in Winston-Salem - requiring 3 days a week in office. Remote candidates outside of the 35-mile radius will also be considered.
Primary Accountabilities
Strategic (25%)
Oversee Brand Marketing, media, PR and website strategies in line with overall business objectives
Help shape, refine and bring Inmar’s brand story to life
Plan, execute, optimize, and measure marketing campaigns to increase brand awareness, enterprise value, and drive our business forward
Develop and implement PR strategies, including taking a leadership role in crisis management situations
Monitor local, national news coverage to identify opportunities for newsjacking and identity potential competitive threats; identify and respond to rapid response inbound press inquiries.
Develop and manage annual PR plans, including budgets, timelines, etc
Leadership (50%)
Oversee the creation, maintenance, and adherence to Brand Marketing guidelines and assets, including logos, taglines and other visual elements. Maintain and communicate Inmar’s media policies in support of the brand
Oversee a marketing team including website management, creative, PR and paid media
Collaborate with creative teams to develop cross-channel marketing materials and campaigns that uphold the Inmar brand and maintain consistency
Develop and implement PR strategies, including taking a leadership role in crisis management situations
Manage Inmar’s PR agency and oversee their activities, contracts and relationships
Work closely with PR agency, business units and leadership teams to coordinate and prepare announcements for organizational news, company events, changes in leadership and other important company information
Work with the internal and external communications team to share PR and marketing messages internally and on owned channels (social, website, intranet etc)
Identify, plan and execute promotional events such as press tours and conferences
Represent the organization at press conferences, interviews, etc.
Influence (15%)
Responsible for upholding Inmar’s brand and ensuring impactful and consistent messaging across channels and touchpoints
Build relationships with key reporters at various publications that serve the industries to drive Inmar’s leadership positioning
In conjunction with the PR firm, media train all spokespeople
Analytical (10%)
Lead reporting efforts including quantitative and qualitative metrics, learnings and adjustments
Analyze media coverage and opportunities and draft timely and appropriate responses and content
Required Qualifications:
BA in Marketing or Communications
10+ years of related marketing experience and a successful track record of developing and implementing strategic brand & marketing initiatives
Experience with various marketing channels, including paid media and PR.
Leadership experience with the ability to motivate and lead cross-functional teams
Strong analytical skills with the ability to interpret data and market trends.
Excellent communication, interpersonal, and storytelling skills
Creative thinker with a passion for brand-building
Proficient in G-Suite and Microsoft Office Suite
Individual Competencies:
Taking Initiative: Takes charge and capitalizes on opportunities.
Urgency: Transfers mission to action by acting clearly and decisively to analyze and implement solutions. Acts with a sense of urgency to complete tasks, accomplish goals, and move forward in ambiguous and complex situations.
Business Acumen: Understands and is aware of how to think about and successfully make the right business decisions through the utilization of industry-specific knowledge and skills and strategic thinking tools and skills.
Influential Communication: Fosters open communication, speaks truthfully and with one voice through clear and consistent messages, listens to others and values all opinions while acting in a respectful manner to influence an outcome, impact, or effect, and responds appropriately to concerns of others.
Problem Solving: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.
Vision and Strategy: Takes a long-term view and builds a shared vision with others while positioning the organization for future success by identifying new opportunities, formulating objectives and strategies, and implementing plans consistent with the long-term interest of the organization.
Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.
The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.
While performing the duties of this job, the associate is:
Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.
Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.
Safety:
Support a safe work environment by following safety rules and regulations and reporting all safety hazards.
As an Inmar Associate, you:
Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.
Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.
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