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SalaryMore than a mission, C2FO is a better financial system changing the way every business gains access to the working capital they need to thrive. At C2FO, everyone is an employee-owner which means we’re all invested in our work and team members. We’re a company of team players and self-starters finding new and innovative ways to get things done. If you’re excited to learn, grow and leave your mark on our fast-growing organization, C2FO may be the place for you.
About C2FO
Headquartered in Kansas City, USA, C2FO has more than 650+ employees worldwide, with operations throughout North America, Europe, India, Asia Pacific, and Australia. C2FO is the world’s largest on-demand working capital platform. Our mission is to ensure every business has the capital needed to thrive and we have delivered more than $275 billion in funding to businesses since our founding. How do we do this? By providing fast, flexible and equitable access to low-cost capital through our easy-to-use platform.
We provide technology with a human touch, giving our customers the direct support they need and ensuring our team members have the tools, resources and work environment they need to deliver on our promise to customers. With the C2FO platform, businesses worldwide have more working capital to fuel their growth, create jobs and develop new products.
Benefits
At C2FO, we take care of our customers and our people – the vital human capital that helps our customers thrive. That’s why we offer a comprehensive benefits package, flexible work options for work/life balance, volunteer time off, and more. Learn more about our benefits here. (https://www.c2fo.com/amer/us/en-us/about-us/careers
About the (Sr.) Lifecycle Marketing Manager:
We are seeking a highly analytical and experienced (Sr.) Lifecycle Marketing Manager to join our Marketing Strategy team. This role will report to the Sr. Dir of Growth Marketing and is primarily responsible for leveraging portfolio data to build revenue-oriented audience activation, engagement, and retention strategies and programs for C2FO customers. This role will collaborate with cross-functional teams across Marketing, Sales, Product, Data Science, and Analytics to build customer journeys, help drive strategic marketing plans and glean insights & learnings to inform future planning.
Successful candidates will be collaborative, driven, and highly inquisitive, with the ability to proficiently flex between strategic development, cross-functional implementation, and analysis and program optimization. They will bring a deep understanding of Lifecycle Marketing and product management (preferably in financial services)
Essential Duties:
- Develop and implement comprehensive Lifecycle Marketing strategies to enhance customer engagement and retention.
- Analyze customer data (e.g. segment, tenure, behavior) to identify opportunities and build and execute programs across mediums.
- Establish and monitor key metrics for lifecycle programs, rapidly iterating and scaling successful initiatives.
- Collaborate with Product and Content Marketing teams to craft compelling and effective communications across multiple channels, ensuring consistency and quality in messaging.
- Manage and optimize marketing campaigns in partnership with Marketing Operations and Analytics, continuously assessing performance and making data-driven improvements.
- Collaborate with teams in Product, Technology, and Sales to develop and enhance customer outreach and servicing capabilities and processes.
- Participate in the creation of regular reports and narratives (e.g. Monthly Business Reviews) and present them effectively to senior leadership.
- 4+ years of experience in data-driven Lifecycle Marketing, business analysis, or product management; preferably in financial services or consulting
- Proven track record of successful program management/development, leveraging robust measurement frameworks, KPIs, testing, and analysis to drive growth.
- Collaborate with the content teams to create high-quality, engaging communications and copy for a variety of channels: emails, direct mail, newsletters, site (FAQs, Help pages, videos)
- Experience executing campaigns and programs across marketing automation platforms (Marketo, SFDC) and in-product in partnership with Operations and Product/Technology teams, with a focus on measuring effectiveness to enable future enhancements.
- Excellent communication and presentation skills, effectively tailoring communications to different audiences
- Strong technical proficiency/understanding of data and modeling infrastructure.
- Strong project management skills, with an ability to manage multiple projects simultaneously.
Preferred Qualifications:
- Experience utilizing customer profile and behavioral data to develop audience-centric marketing strategies and programs, including a mix of triggered, targeted, and broad educational campaigns; hands on experience in Customer Data Platforms (CDP) preferred.
- Exceptional analytical and problem-solving skills, with proficiency in independent data extraction and quantitative analysis (SQL and Excel; Python preferred)
We do not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment decisions are based on qualifications, merit, and business needs.
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