Specialist, Email Marketing

The American Lung Association has an excellent opportunity for a Specialist, Email Marketing. Working as a member of the Marketing department, you will join an outstanding group of professionals dedicated to our mission: to save lives by improving lung health and preventing lung disease through research, education, and advocacy.

Join the American Lung Association’s nationwide Email Marketing team and be part of the digital transformation of the organization. In this role you will build the emails to deliver a constituent-first approach to email and collaborate with Marketing team to ensure program growth. This is an entry-level position that offers growth in Email Marketing as well as multi-channel digital communication using leading marketing platforms. This role also offers an opportunity to earn Salesforce Marketing Cloud certifications.

Location:

The position is located at the American Lung Association’s Chicago, IL office and will be a hybrid of in-person and virtual work.

Responsibilities:

• Team player with positive attitude who can apply email best practices based on performance, industry benchmarks and evolving trends.
• Build out emails using tools in Salesforce Marketing Cloud, and other supporting email platforms
• Execute Email Marketing campaigns in accordance with digital marketing and constituent engagement strategies.
• Participate in concept development for integrated and interactive campaigns that cultivate and strengthen relationships with constituents.
• Work within the processes, schedules, and messaging as they relate to strategic email campaigns.
• Collaborate with the Marketing team to implement tactics for consumer database growth, donor acquisition and cultivation/retention.
• Help assess effectiveness of customer journeys and marketing messages by generating email performance reports
• Work with data managers to ensure audiences are updated and accurate.
• Provide suggestions and initiate actions to address complex problems with data insights and analysis
• As needed, collaborate in the creation of digital materials, Email Marketing content, and other related collateral.

Qualifications:

• Bachelor’s degree in communication, marketing or related degree preferred
• Strong technical skills and willingness to learn new platforms and expand technical knowledge.
• Working knowledge of Salesforce Marketing Cloud preferred, knowledge of digital platform or CRM admin tools a plus
• Conversant in HTML preferred
• Ability to coordinate with various stakeholders and messaging schedules.
• Enthusiastic and collaborative approach to work, the ability to communicate well
• Action oriented with effective follow up.
• Highly organized with proven ability to work independently and to manage multiple priorities.
• Experience with list segmentation and audience targeting a plus.
• Previous experience with eCRM, data and analytics tools and software a plus
• Consistent with its mission, the American Lung Association maintains a smokefree workplace; all employees must abstain from tobacco use in any form, including vaping.

Compensation: Exact compensation may vary based on skills, experience, and location. The target hiring range for this position is between $50,000 and $53,000 per annum.

Benefits: The Lung Association offers a comprehensive benefits package including:

• Paid Leave - 10 vacation days in the first year (15 days thereafter), 2 personal days and 15 sick days per year, as well as 12 company-paid holidays per year. We also offer Paid Parental Leave for eligible employees.
• Insurance - Employees (and their eligible dependents) can enroll in our medical, dental, and vision plans, as well as voluntary plans for critical illness, accident, hospital indemnity, short-term disability and supplemental life/AD&D insurance. Employees will be enrolled in company-paid life/AD&D and long-term disability Insurance coverage.
• Retirement Plan - Eligible employees can participate in our 401(k) Defined Contribution Retirement Plan, which offers matching employer contributions (up to 4%) and year-end discretionary non-elective contributions.

Questions? For more details about this role please reach out to alahr@lung.org.

Equal Employment Opportunity

The American Lung Association is committed to employ, in its best judgment, the most suitable candidates for approved positions while engaging in recruitment and selection practices that are in compliance with all applicable employment laws. We are an equal opportunity employer: women, minorities, veterans and persons with disabilities are encouraged to apply.

Policy Statement

It is the policy of the American Lung Association to prohibit discrimination and harassment of any type and to provide equal employment opportunities to employees and applicants, without regard to their race, color, sex, sexual orientation, age, marital status, religion, national origin, alienage or citizenship status, genetic predisposition or carrier status, or physical and/or mental disabilities, veteran status, or any other status protected by law. The American Lung Association will take affirmative action to employ, advance in employment and otherwise treat all individuals in the foregoing categories without discrimination in all employment practices. This policy applies in all Human Resources actions including recruitment, selection, evaluation, promotion, compensation and training.