Email Marketing Specialist

We are looking for an Email Marketing Specialist to join our Marketing team, in this role you will have the opportunity to support the Marketing area with meeting promotional goals and performance targets. This individual will collaborate with various internal stakeholders to build, test, executes email segmentation, reporting, and sets up promotions in operating systems in addition to acting as the test leader for all new marketing projects. This includes ownership of the development, setup, maintenance, and review of recurring and triggered email communications using up-to-date best practices.

• Prepares Email Marketing calendar, identifying segments for each email, promotions, recommended merchandise themes and landing pages.
• Incorporates promotions and themes from concurrent catalogs and website creative and offers.
• Assists with the creation of special landing pages.
• Sets up promotional banners in A/B testing tools.
• Uses third partner software to test and optimize email subject lines
• Monitors email in box placement.
• Preview email campaign to internal group with necessary information about the campaign.
• Add campaign to marketing email approval database and make sure that customer service tests are executed in a timely manner.
• Sets-up email campaigns in ESP with make sure all the links and promotion code are working correctly.
• Performs spam analysis for every email campaign and works with the team if any changes are required.
• Tests every email deployed, including all creative, images and links.
• Reports on email response, test performance; communicates results to the marketing team.
• Maintains all email reporting including marketing and triggers.
• Maintains email processing schedule for all campaigns and performance year over year.
• Assists in the creative development process providing design, copywriting, and theme ideas if needed.
• Performs testing for all trigger emails and modifies html for any triggers if needed in content management system.
• Adds product recommendation in trigger emails, as needed and performs all the testing to make sure emails render correctly and recommendation makes sense.
• Manages the internal operating system (CWD/RDC) to setup all the ecommerce efforts and promotions and cross-train team members.
• Recommends tests and strategies to improve the business that align with company targets and goals.
• Creates documentation for schedules, processes, reports and other areas of responsibility, to simplify coverage and training support.
• Performs testing on new web development.

• Dependable, responsible and willing to accept accountability.
• Ability to effectively communicate and interact with a diverse audience.  Strong interpersonal skills.
• Ability to work well in a team-oriented environment.
• Strong customer service orientation (internal and external).
• Results oriented with good planning, organizational and time-management skills.  Handles multiple tasks in a fast-paced deadline driven environment.  Delivers on commitments.
• Strong follow-through and attention to detail and accuracy of own work.
• Analytical skills with the ability to communicate findings to all levels and to translate results into future actions to improve the business.
• Strong computer skills including word processing, spreadsheet, database programs, and report writing.
• Ability to adapt to a continuously changing working environment. This position has a direct impact on the revenue of Email Marketing and trigger programs.
• Works under minimal supervision.  Position requires the exercise of independent judgment.
• Partners with marketing, ecommerce, circulation, cross-departmentally and with vendors to accomplish goals.

EDUCATION & EXPERIENCE

• Bachelor’s Degree in Marketing, Finance, Business, Statistics, or related discipline desired or equivalent experience.
• 3+ years’ experience in a similar setting, direct marketing industry, email industry experience preferred, catalog industry experience preferred.
• Basic knowledge of HTML coding is preferred; previous experience creating and deploying emails for web campaigns.
• Proficient in SalesForce Marketing Cloud
• Knowledge of excel, working with excel formulas is strongly desirable