Coordinator, Email

Job Title: Coordinator, Email

Reports To: Manager, Email Marketing

Position Location: Vernon Hills, IL

FLSA Status (Exempt/Non-Exempt): Exempt

Position Summary:

The Email Coordinator will play a crucial role in the planning, execution, and optimization of our email marketing campaigns. The successful candidate will have the ability to create engaging content, have a keen eye for detail, and possess strong communication skills.

Key Responsibilities:

• Plan, execute, and monitor email marketing campaigns from conception to completion.
• Collaborate with cross-functional teams to align email content with overall marketing strategies.
• Develop compelling and creative email content, including copy and visuals, to drive engagement and achieve campaign objectives.
• Ensure all content is in line with brand guidelines and resonates with the target audience.
• Implement audience segmentation strategies to deliver targeted and personalized content.
• Utilize customer data and insights to optimize targeting for maximum impact.
• Conduct A/B testing on various elements of email campaigns (subject lines, content, timing, etc.) to optimize performance and enhance results.
• Monitor key performance indicators (KPIs) and analyze campaign performance data.
• Provide regular reports and insights to assess the success of campaigns and identify areas for improvement.
• Implement and manage email automation workflows to streamline processes and improve efficiency.
• Stay updated on industry best practices and emerging trends in email marketing automation.
• Ensure all email campaigns comply with relevant regulations, including CAN-SPAM and GDPR.
• Stay informed about industry changes and updates related to email marketing compliance.
• Performs other duties as assigned.

Education:

• Bachelor’s degree in Marketing or related field preferred, or equivalent work experience

Experience:

• Proven experience in email marketing or a related role.
• Familiarity with email marketing platforms and automation tools.
• Experience with Pardot and HTML a plus.
• Previous B2B experience specifically in Life Sciences, Pharmaceutical or Biotech a plus.

Minimum Requirements/Qualifications:

• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Meticulous attention to detail, ensuring accuracy in all aspects of email content and campaigns.
• Excellent communication skills, both written and verbal, to clearly and concisely communicate to all levels of the organization
• Thrives in a fast-paced, collaborative environment, efficiently works under pressure, within deadlines or other time essential constraints
• Strong work ethic and an ability to excel within a rapidly changing and growing organization

This position has not been approved for Relocation Assistance.

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all of the duties and responsibilities associated with it.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.