Social Media Strategist

Category:: Professional
Subscribe::
Department:: Communications
Locations:: Saratoga Springs, NY
Posted:: May 20, 2024
Closes:: Open Until Filled
Type:: Full-time
Position ID:: 175644

About Empire State University:

Founded in 1971 as the innovative campus of the State University of New York (SUNY), Empire State University empowers learners from diverse backgrounds to achieve their educational goals. We have decades of experience providing educational access through online teaching and learning, individualized instruction, mentoring, and prior learning assessment. We build on our students' experiences to promote their growth and drive upward mobility and economic development in New York state and beyond. SUNY Empire's 97,000 alumni are teachers, nurses, entrepreneurs, and leaders in their communities and their fields. Visit www.sunyempire.edu and follow us on Social Media @SUNYEmpire.

SUNY Empire is committed to creating a multicultural, inclusive academic and work environment. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that having diverse faculty and staff is critical to academic excellence and prepares students to live and work in an increasingly global world.

Job Description:

Empire State University, Office of Communications, seeks a full-time Social Media Strategist (State Title: Staff Assistant), to provide overall direction and strategy of the university's Social Media platforms. The Social Media Strategist assesses which social networks will offer the university maximum reach and best ROI to meet the department's strategic goals, then develops plans for each one. This position will report to the director of communications and work closely with the communications, marketing, and events teams, as well as with departments and programs across the university and outside vendors.

Responsibilities include:

• Oversee and help create high-quality organic Social Media strategy and content, including copy, photo, and video, to support the goals of the university, Office of Communications, and OEM.
• Help create a year-round organic Social Media calendar, revising as needed based on university need, world happenings, and other events.
• Pull monthly metrics on Social Media platform performance and adjust strategy accordingly.
• Ensure that accessibility standards are being met on all Social Media platforms.
• Provide photo and informal video coverage of events as needed (including those held on evenings and weekends) for the purpose of Social Media posting.
• Work on tight deadlines to create and post quickly when needed.
• Help coordinate, curate, and edit photos and footage submitted by members of the university community for Social Media.
• Accurately and professionally monitor and respond to/engage with organic Social Media comments and inquiries and seek assistance and support when needed.
• Work with internal stakeholders to arrange assets needed for Social Media planning and posting.
• Write and edit accurate Social Media content that is grammatically correct and adheres to university style and social policy.
• Train university staff, as necessary, on Social Media and Social Media tools.
• Act as an advisor to qualified/approved university units wishing to establish a Social Media account.
• Keep up to date with pertinent editing and Social Media creation and monitoring tools (Canva, Sprout, etc.).
• Support departments across the university with Social Media needs.
• Act as a liaison between Office of Communications and social platform/resource providers for upgrade, transition and implementation needs when researching, procuring, and implementing new Social Media services, resources, and tools.
• Engage university audience by starting and monitoring conversations relating to our university and brand.
• Mitigate or de-escalate negative commentary on our social platforms.
• Develop guidelines for groups/schools/departments who want to launch a Social Media feed, including best practices.

Requirements:

Required Qualifications:

• Bachelor's degree in communications, public relations, or a related field from an accredited college or university.
• A minimum of 2-3 years' experience in a similar role within communications/Social Media fields.
• Excellent written and verbal communication skills and attention to detail.
• Ability to work as a team player in a fast-paced environment.
• Portfolio of Social Media work.

Preferred Qualifications:

• Prior expertise with Sprout Social and Canva.

Special Information:

• This position is located in Saratoga Springs, NY. In-person presence is required.
• Occasional overnight travel, weekend, and evening obligations is required.
• Applicants must submit a portfolio of work at time of application.
• Applicants must be currently authorized to work in the United States on a full-time basis.
• SUNY Empire provides employees with robust remote and flexible work options to meet the needs of students, faculty, and staff in a dispersed work environment.

Additional Information:

Rank/Salary: SL2 / $57,000.

Empire State University is an EOE employer.

We are pleased to offer our employees an excellent benefit package which includes NYS health insurance, free dental and vision, competitive retirement options, and generous vacation, sick and holiday accruals; and a strong emphasis on work-life balance. We also offer professional-development activities for professionals and support staff.

IF YOU NEED A DISABILITY-RELATED ACCOMMODATION, PLEASE CALL THE ADA COORDINATOR AT (518) 587-2100, ext. 2240. IN ACCORDANCE WITH THE TITLE II CRIME AWARENESS AND SECURITY ACT, A COPY OF OUR CRIME STATISTICS IS AVAILABLE UPON REQUEST BY CALLING (518) 587-2100, ext. 2800. IT CAN ALSO BE VIEWED ON-LINE AT THE SAFETY AND SECURITY WEBSITE AT www.sunyempire.edu/safety-security.

Application Instructions:

Applications Due By: Applications accepted until position is filled.

If you are interested in applying for this position, please submit the following documents, which are required for consideration by clicking on the APPLY NOW button:

• Resume
• Cover letter
• Name and contact information of three references
• Portfolio of Social Media work

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