Senior Content Strategist, Social Media

ROLE DESCRIPTION

The Senior Content Strategist is a pivotal role at Socialfly, combining a love for consumer engagement with a mind for strategy and an innate digital curiosity. Those successful in this role are self-starting social enthusiasts, able to truly hear a client’s feedback and present them with the perfect solution. A willingness and eagerness to provide assistance to team members is admired and a desire to mentor the junior team is applauded.

RESPONSIBILITIES

Strategy & Content

• Strategic content lead, responsible for ongoing brainstorms and leading the development of editorial content calendars with a creative counterpart;
• Responsible for copywriting across all client content calendars, which may include proofreading copywriting submissions from freelancers;
• Attend studio days at our NYC office as needed to assist the creative team with capturing content;
• Scheduling and publishing of all organic content; 
• Building and moderating evergreen query streams in Sprout Social across all clients, identifying relevant hashtags and keywords to conquest; 
• Overseeing the creation and maintenance of each clients’ Response Matrix, in collaboration with the Community Manager.

Research, Performance & Analysis

• Responsible for developing performance reports per client (e.g.: monthly, quarterly, etc.), tapping into the full suite of tools to tell a brand story with actionable insights and learnings; 
• Regularly review performance, tailoring your content strategy based on data and performance; 
• Regularly researching consumer and industry insights, informing your content strategy through data and metrics;
• Responsible for presenting reports and insights to clients, comfortable answering hard questions and able to effectively communicate numbers into actionable recommendations;

Account & Project Management

• Participate on prioritized client calls;   
• Frequently review Clickup and continually hit assigned deadlines;
• Work with Paid Media, Influencer and Creative divisions to deliver best-in-class marketing strategies;
• Develop industry POVs for platform enhancements, emerging ad units, etc.

REQUIREMENTS

• 3-6 years Social Media/digital marketing experience 
• Experience working with presentation software such as Google Slides, Keynote and PowerPoint is necessary
• Previous experience working in a fast-paced environment is necessary and agency experience is preferre
• Expert working knowledge of all Social Media platforms and analytics tools 
• Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator) is a plus
• Bachelor's degree or equivalent experience in a related field.

COMPENSATION

The annual salary range for this role is $70,000 - $85,000 and will be commensurate with experience.

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