Social Media Specialist

Essential Functions and Duties

• Plan, produce and curate creative, innovative, and engaging brand content including eye catching photography, video content, and on-brand copy.
• Provide strategy to elevate awareness, earn brand loyalty, promote market innovation, and drive revenue across a variety of emerging technology platforms.
• Own and manage all company Social Media sites including Facebook, Twitter, Instagram, TikTok, LinkedIn, etc. driving best practices and monitoring current trends.
• Lead strategy and execute performance evaluations for all company Social Media sites while exploring new ways to grow and continue to engage the online community.
• Strategically plan, manage, and execute editorial content calendars including content brainstorming, creation, collaboration, timing, scheduling, monitoring, and reporting.
• Ensure brand integrity, accuracy, consistency, and alignment with brand guidelines on all internal and external platforms while supporting the growth of iconic and enduring brands in-market.
• Monitor and engage communities within GLBC’s owned channels, responding to user-generated comments, content, and feedback to create a positive brand experience and strong engagement, in alignment with GLBC’s brand voice and personality.
• Ensure exceptional, timely, and responsive customer service across all internal and external platforms.
• Evaluate and evolve user experience marketing tools that align with industry, behavioral, and commercial trends to engage, excite, and broaden audience and consumer base.
• Drive strategy, align, and support tailored media, influencer marketing, and public relation efforts through:
  • Paid media
  • Earned media
  • Owned media
  • Community management
  • Press releases and announcements
  • Media database and marketing communications calendars
  • Managing and fulfilling media engagements, interviews, and photo and video shoots
  • Conducting product sample outreach, fulfillment, and media kit distribution
  • Communicating larger marketing efforts internally/across departments
• Track, measure, and analyze all initiatives to report on Social Media ROI.
• Establish benchmark metrics, provide regular content/channel performance reports/analytics, and apply KPI learnings to drive multimedia content strategy and investment decisions.
• Independently manage and organize priorities, workflow, and deadlineswhile delivering finished work on-brand, error-free, and on-time.
• Collaborate with Marketing Team to drive internal communication opportunities through creative and informative in-reach, in-vertising, and emerging technologies.
• Serve as a GLBC spokesperson and reliable brand representative for media, public relations, events, and partners.
• Stay up-to-date on Social Media learnings, trends, and demographics, both within and outside of segment.
• Provide administrative support to Marketing Team as needed.
• Other duties and projects as assigned.

Education

Bachelor’s degree in marketing, public relations, English, communications, or Social Media community management field required or equivalent experience

Work Experience

Minimum of 4+ years professional experience in related field required

Required Qualifications

• Solid written communication skills, particularly grammar, copywriting, and proofreading.
• Strong verbal and interpersonal skills with ability to give and accept honest and direct feedback.
• A creative and original thinker who can apply knowledge across a range of systems.
• Proven media and public relations/public speaking experience.
• Must be computer savvy and proficient with Microsoft Office programs and solid knowledge of marketing concepts and tools.
• Ability to organize, prioritize, and work under pressure in fast-paced environment.
• Ability to learn and create new systems and procedures.
• Ability to manage multiple tasks and deadlines with minimal supervision.
• Must be organized and detail-oriented.
• Experience with Adobe PhotoShop and photo editing skills.
• Experience with Adobe Premiere, in-app video editing, and audio recording/editing.
• Must display a positive and professional manner at all times.
• Must have reliable transportation and valid Driver’s License with a driving record considered acceptable based on company’s insurance matrix.
• Willingness to work flexible and extended hours as needed (including evenings and weekends).
• Must be able to lift at least 25 lbs.