Build a brand awareness and attract potential employees by strategically exploiting all aspects of the Social Media Marketing.
Social media specialists should have a solid understanding of how each Social Media channel works and how to optimize content so that it is engaging on those channels.
You are responsible for joining relevant conversations in the community and adding contextual creative.
Requirements:
Build and execute Social Media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company's social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions