Social Media Marketing Analyst

Social Media Marketing Analyst

Targeted Years of Experience: 4+ years

MUST HAVE SKILLS:

-Four or more years of relevant work experience.

-Marketer/agency/consultative services experience in programmatic media strategy & investment.

-Experience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).

-Experience with primary buying platforms & formats (Google, Amazon AAP, Yahoo, Trade Desk).

-Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.

-Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.

-Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.

-Experience building and executing programmatic buying strategy.

-Experience in applying data to get the most out of programmatic buys.

-Experience in leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).

-Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).

Job Type: Contract

Pay: $36.00 - $37.00 per hour

Expected hours: 40 per week

Experience:

• Digital Marketing Analyst: 5 years (Preferred)
• Social Media Marketing: 4 years (Preferred)
• DSP (Demand-side platform): 4 years (Preferred)
• agency: 4 years (Preferred)

Work Location: In person