Senior Paid Social Media Analyst

Job Description:
THE OPPORTUNITY
Based in New York City and reporting to the VP, Digital Marketing, this position will be responsible for overseeing the development and execution of holistic Paid Social strategies for properties under the Scholastic umbrella. This role will collaborate closely with internal and external stakeholders to broaden awareness, increase share of voice (SOV), and drive site traffic, revenue and ROAS.
RESPONSIBILITIES

• Lead development and execution of Paid Social Media program, including, but not limited to: strategy development, campaign setup, optimization, and campaign management across Facebook, Twitter, Instagram, Pinterest, LinkedIn Ads, etc
• Execute Paid Social Media plans on-budget and on-scope in a way that delivers results that meets or exceeds expectations
• Partner with Design team to develop creative advertising media
• Daily monitoring of new and existing campaigns for KPI performance; troubleshooting and running reports to identify optimization opportunities (audience targeting, ad copy, spend, etc.)
• Oversee Paid Social request intake, calendaring and publishing for business unit partners and internal stakeholders
• Monitor brand, competitor landscape and industry changes
• Support invoice management and ad-hoc requests for forecasting, reporting, billing, etc
• Lead Paid Social A/B and proof-of-concept testing
• Oversee one direct report

WHO WE ARE
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 100+ years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.
Some benefits that we offer:

• Full suite of health and wellness benefits (including a $0 deductible Medical Plan)
• Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions
• Tuition-Free programs for undergraduate and graduate degrees
• Generous Parental Leave Program
• Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount

Thank you for your consideration in choosing Scholastic.
#LI-MV1
#DICE
Qualifications
HOW YOU CAN FIT (Qualifications)

• 3-5 years of hands-on Paid Social Media marketing experience required
• 3-5 years experience working with Social Media tools such as Meta Ads Manager, TikTok Ads, Pinterest Ads, etc
• Strong problem-solving and analytical skills, including proficiency with Excel
• Ability to juggle multiple tasks and projects, and strong prioritization skills to meet deadlines
• Excellent project management skills with the ability to juggle multiple workflows and priorities simultaneously in a fast-paced environment
• Ability to influence and work cross-functionally across several internal teams.
• Strong communication skills, with a keen eye for design and copy writing.

Time Type:
Full time
Job Type:
Regular
Job Family Group:
Marketing
Location Region/State:
New York
Compensation Range:
Annual Salary: 99,000.00 - 107,000.00
EEO Statement:
Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.
EEO is the Law Poster
EEO Scholastic Policy Statement
Pay Transparency Provision