Social Media Manager

Objective: The Social Media Manager will oversee our companys interactions with the public through implementing content strategies on Social Media platforms. The role involves creating engaging content, analyzing public feedback and Social Media data, and managing projects and campaigns to foster community engagement, increase brand awareness, and enhance customer satisfaction and loyalty.

Key Responsibilities:

• Develop and implement Social Media strategy to align with business goals.
  
• Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news).
  
• Monitor SEO and web traffic metrics.
  
• Collaborate with other teams, like marketing, sales, and customer service, to ensure brand consistency.
  
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
  
• Oversee Social Media accounts’ design (e.g., Facebook timeline cover, profile pictures, and blog layout).
  
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
  
• Stay up-to-date with current technologies and trends in Social Media, design tools, and applications.
  

• Proven work experience as a Social Media Manager or similar role.
  
• Hands-on experience in content management.
  
• Excellent copywriting skills.
  
• Ability to deliver creative content (text, image, and video).
  
• Solid knowledge of SEO, keyword research, and Google Analytics.
  
• Knowledge of online marketing channels.
  
• Excellent communication skills.
  
• Analytical and multitasking skills.
  
• BSc degree in Marketing or relevant field.
  

• Primarily remote work, with occasional meetings or work sessions at the office if local.
  
• Flexibility in work hours, with the expectation to respond during off-hours for customer engagement or critical communications.
  
• May require travel for company events, content creation, or team meetings.
  

A Social Media Manager can advance to higher-level positions such as Director of Social Media, Digital Marketing Manager, or Head of Content, depending on their skills, experiences, and contributions to the companys growth.

Education and Experience:

• High school diploma or equivalent; higher education or a degree in a relevant field can be a plus.
  
• Previous experience in a customer service role is highly desirable, typically 1-2 years, but this can vary by industry and company.
  

Skills:

• Excellent verbal and written communication skills.
  
• Proficiency in using computers, CRM software, and common office software (e.g., email, word processing, spreadsheets).
  
• Ability to handle stressful situations and dissatisfied customers professionally.
  
• Strong problem-solving skills and the ability to think on your feet.
  
• Empathy and the ability to connect with customers on a personal level.
  
• Good organizational skills and the ability to multitask effectively.
  

Certifications:

• While not always required, certifications related to customer service, communication, or specific industries (e.g., IT, finance) can be advantageous.