Social Media Manager

About ttcInnovations

At ttcInnovations, we take pride in providing talent that excels in creating custom learning solutions. Founded in 2001, we are a full-service talent provider for learning and development organizations. Our on-demand staffing services match clients with the top 2% of learning experts through staff augmentation, project management, serious games, and our innovative subscription-based service.

We are committed to connecting learning professionals with their dream work and companies with trusted consultative thought partners. As a certified woman-owned small business, we prioritize culture fit first, aligning staffing strategies with our clients’ unique needs and ensuring impactful learning experiences that drive tangible results.

About the RoleType: Employee; Full-time

Location: Remote/Virtual (US)

We're actively seeking a dynamic individual to embrace the role of Social Media Manager at ttcInnovations. As a passionate and ambitious self-starter, you'll spearhead the creation of our strategy, cultivating and engaging our community to transform it into a powerful marketing channel that propels our core business value drivers forward. We're on the lookout for someone who not only has a results-driven mindset and a passion for community building but also possesses a flair for creativity in copywriting and content creation. Your ability to swiftly generate compelling content, work autonomously, and fearlessly experiment is crucial. Consistently upholding posting frequency and community engagement standards is a must.

Responsibilities

Social Audit + Strategy Development:

• Conduct analysis of current Social Media presence, evaluating platform performance, content, and engagement metrics with a focus on developing actionable recommendations.
• Develop and implement a comprehensive Social Media strategy to drive business goals, increase brand awareness, and encourage engagement.
• Stay updated on industry trends and incorporate best practices into the Social Media strategy.

Platform Management:

• Manage ttcInnovations’ social platforms, including LinkedIn, Instagram, Facebook, Pinterest, Threads, and TikTok.
• Schedule and maintain a predetermined Social Media posting
• Implement and maintain sound Social Media SEO tactics aligned with keyword and SEO strategies.

Content Strategy + Creation:

• Collaborate to create a consistent content calendar, ensuring alignment with other marketing campaigns.
• Generate engaging content across various Social Media platforms, including copy, images, GIFs, graphics, and video content.
• Utilize relevant generative AI tools such as Chat GPT, Copy.ai (including workflows), Opus clip, HubSpot, and Canva to repurpose, scale, and automate content creation.

Analytics + Reporting:

• Track and analyze Social Media metrics to measure the success of campaigns and identify areas for improvement.
• Provide weekly reports on Social Media performance to the marketing team.

Additional responsibilities include:

• Community Engagement
• Brand Management
• Monitoring and Crisis Management
• Ambassador Program
• Video Editing and Production
• Other duties as assigned

Experience + Skills

• Exceptional knowledge of marketing strategies, concepts, and best practices
• Proficient knowledge in social SEO best practices including keywording and optimization
• Strong copywriting, graphic design, and digital communication skills
• Familiarity with Social Media analytics tools.
• Strong eye for design and ability to adhere/uphold brand standards
• Proven ability to manage multiple projects at a time while paying strict attention to detail

• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• 5+ years’ experience in Social Media marketing
• Bachelor's degree in Marketing, Communications or a related field, or equivalent combination of education/experience
• Preferred experience with Canva, Cap Cut, Opus Clip, HubSpot, Copy.ai, and Tailwind

Application Requirement

Submit a portfolio showcasing your expertise, including a Social Media strategy with measurable results, diverse copywriting samples, and creative works such as graphics and videos. This will help us understand your strategic thinking, communication skills, and creative capabilities in a succinct manner.