Social Media Manager

Shine Talent is an executive recruiting business that is launching a new initiative targeting young professionals looking for their first job.

The company is looking for a Social Media Managerto design and operate the company’s social channels. The primary focus is for the content to provide useful and utilitarian information, in a highly entertaining and engaging manner, to help upcoming and recent college graduates find their first full-time job and launch their careers.

In joining Shine Talent as our Social Media Manager, you will have a big voice in shaping how this content comes to life and will have the ability to experiment with different formats to test what resonates best with our audience. The expectation in this role is you will create a wide range of stories related to searching for your first job, interviewing, networking, workplace culture, tools and technology to support a job search and career advancement and much more.

The right candidate will write, edit and implement daily Social Media content utilizing graphics, statistics and a unique editorial voice. The candidate will also collaborate and create video content, analyze social campaign performance and suggest improvements, report on revenue generated from Social Media marketing efforts, and ensure all posts follow industry policies and best practices.

Weekly Duties & Responsibilities

• Manage the day-to-day content and posting on all Social Media channels.
• Create original content and graphics across Social Media and digital platforms.
• Collaborate with the editorial team to optimize and post creator-driven content.
• Conceptualize content activations and strategic Social Media campaigns.
• Create and execute actionable plans to grow and maintain followers.
• Drive awareness and build new audiences via proactive engagement.
• Build community by answering questions and participating with the audience.
• Maintain relationships and engage in meaningful interactions with partners.
• Identify untapped opportunities for our brand within Social Media and digital platforms.

Requirements

• Minimum 2-5 years in digital, Social Media, public relations and/or advertising field(s).
• Bachelor's degree in communications, advertising, media studies or related field.
• Exceptional writing skills, with the ability to take on different tones and styles.
• Excellent copywriting skills and experience writing Social Media posts.
• Superior attention to detail with the ability to deliver high quality, creative work on deadline.
• Strong understanding of Social Media channels such as Instagram, TikTok, LinkedIn, & YouTube.
• Up-to-date on current and emerging social and content trends.
• Experience managing social channels for Gen Z trends, workplace updates, job searches & more.
• Experience with graphic creation and ability to build via platforms such as Canva or Photoshop.
• Familiarity with the digital media outside of social, including paid search, SEO or e-commerce.

Job Type: Full-time

Pay: $35.00 - $75.00 per hour

Expected hours: 40 per week

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• New York, NY 10017: Relocate before starting work (Required)

Work Location: Hybrid remote in New York, NY 10017