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SalaryPlume Health is a passion-fueled, mission-driven company that is trans-founded and focused on radically increasing access to healthcare for the trans community, supporting a bold, authentic and healthy lifestyle. We hope to make gender-affirming hormone therapy easily accessible at the touch of a button in every state of the US. We are an organization by and for trans folks and we want heart-forward, awesomely talented teammates to join us on our journey.
This work is deeply personal and heart-driven, and we want teammates who, above all else, care about the mission and the people we serve. For the right candidates, we present a rare opportunity to do well by doing good. Plume offers an affirming, trans-centered, culturally inclusive and fun work environment filled with purpose.
We are seeking a creative and strategic Social Media Manager to join our team. As the Social Media Manager, you will be responsible for developing and executing Social Media strategies to enhance brand awareness, engage with our audience, and drive business objectives. You will oversee all aspects of our Social Media presence across various platforms, ensuring consistency in messaging and branding while staying up-to-date with the latest trends and best practices in Social Media marketing. The ideal candidate should have a strong understanding of Social Media analytics, excellent communication skills, understanding of the transgender and gender-non-conforming community, and a passion for storytelling.
Responsibilities: Strategy and Planning
- Develop and execute comprehensive organic Social Media strategies aligned with company goals.
- Stay updated on industry trends and competitor activities.
- Plan and execute Social Media campaigns to promote products, events, or initiatives.
- Ensure inclusivity and sensitivity in campaigns, particularly towards the TGNC community. Ensure campaigns are accessible to a broad range of experiences.
Responsibilities: Content Management
- Create, curate, and schedule engaging and shareable content across platforms.
- Collaborate with the Marketing team and graphic agency to create visually appealing and on-brand content.
- Oversee day-to-day execution of Social Media content by scheduling posts.
- Monitor and optimize posting times for maximum reach and engagement.
- Integrate Social Media into broader marketing campaigns.
Responsibilities: Community Engagement and Analytics
- Monitor Social Media channels for brand mentions and relevant conversations.
- Respond to comments, messages, and inquiries promptly and professionally.
- Cultivate positive relationships with the online community.
- Track key Social Media metrics, analyze performance reports, and provide insights for improvement.
- Provide weekly insights and recommendations to enhance Social Media effectiveness.
The Social Media Manager will be responsible for the following Key Process Indicators (KPIs)
- Follower Growth: Increase in the number of followers across Social Media platforms over time.
- Engagement Rate: Measure the level of interaction (likes, comments, shares, etc.) per post relative to the total number of followers.
- Reach: Measure the total number of people who have seen the content posted by the Social Media Manager.
- Click-Through Rate (CTR): Measure the percentage of users who click on a link or call-to-action in a Social Media post.
- Customer Sentiment: Monitor and analyze comments, mentions, and messages to gauge overall sentiment towards the brand or organization.
- Content Performance: Evaluate the performance of individual posts or content types to identify what resonates best with the audience.
- Response Time: Measure the average time it takes for the Social Media Manager to respond to inquiries or comments.
- Social media referral traffic: Measure the effectiveness of Social Media campaigns in achieving specific goals (e.g., product promotion, event attendance, etc.).
Qualifications
- At least three years of proven experience as an effective Social Media Manager or in a similar role.
- Familiarity with Social Media management tools and analytics platforms.
- In-depth knowledge of Social Media platforms, trends, and best practices, specifically Instagram, TikTok, Reddit and Threads.
- Experience working with Product teams to determine data sources and operations for data collection and visualization.
- Ability to analyze data and derive insights to improve strategy.
- Strong project management skills, leading with and holding oneself and others accountable to clear goals, deadlines, and cross-functional accountabilities.
- Strong creative skills with an eye for visual aesthetics.
- Excellent communication and interpersonal skills.
- Demonstrated success in growing and engaging Social Media audiences. Healthcare industry and/or member subscription industry is a plus.
Full-Time Employee Benefits and Perks:
Though Independent Contractors are not Eligible, All Full Time Employees are Eligible for:
Ground-Floor Equity (Series B)- Free Medical, Dental, Vision on the first of the month after you start full-time work
- Unlimited PTO
- 11 paid holidays and company shut-down for a week in December
- 401(k)
- Free Plume and Mental Health Subscriptions
Everyone associated with Plume, whether in an IC or FTE role, gets the major benefit of having the best coworkers you could imagine, if you love fiercely intelligent, heart-open, mission-driven collaborators.
Plume is an equal-opportunity employer. Trans and gender-nonconforming individuals are strongly encouraged to apply, particularly those who identify as people of color. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law. We will provide reasonable accommodations to individuals with disabilities upon request. Please let us know if you require any accommodations to apply or interview for this position.
Discover more about Plume at www.getplume.co and become part of our award-winning journey towards transforming healthcare for every trans life. Join us today in shaping the future of healthtech and LGBTQ+ care!
