Fitness+ Experiences - Social Media Marketing Manager

The Social Media Marketing Manager is accomplished at leading and driving Social Media efforts across a dynamic organization and has a rich background in Social Media efforts — from crafting a Social Media plan and producing projects to managing the personalities behind the handles. The ideal candidate operates with a sense of urgency, keeping with the pace of Social Media and our fast-paced, deadline-oriented production environment. The ideal candidate is a creative problem-solver, is innovative yet pragmatic, can build work from the ground up, can navigate through ambiguous situations, communicates clearly, and manages vision and purpose throughout editorial changes. The ideal candidate will forge positive relationships, working cross-functionally with teams within Fitness+ and across Apple including Production, Post-Production, Trainers, Product Marketing, PR, Marcom, Business Affairs, Legal and more. The role will also liaise with external partners, including business partners and creative agencies. Success is defined as owning the Social Media content strategy, both for Fitness+ and the Fitness+ trainers, and influencing the development of our Social Media approach end-to-end as well as managing the execution of highly engaging and informative content that grows customer awareness and engagement. The role is responsible for ensuring that the latest Social Media trends and interests are reflected in the strategy for Fitness+, and monitoring and analyzing performance of all social content and campaigns to measure impact and recommend new strategies to increase effectiveness.