Social Media Coordinator

POSITION SUMMARY

As a vital member of our Marketing team, the Social Media Coordinator at Nordic Naturals will play a pivotal role in shaping our brand's digital presence. This dynamic position involves implementing conventional and cutting-edge digital marketing strategies to enhance our Social Media platforms. Your responsibilities will extend to collaborating on projects with various teams, reporting on analytics, crafting engaging content, and taking on additional tasks as needed.

The ideal candidate for this role possesses a multifaceted marketing, communications, social, and public relations skill set. You are passionate about cultivating an exceptional online brand presence within the health and wellness sector. Your dedication to maintaining the authenticity and integrity of our brand identity in the online sphere is essential.

ESSENTIAL FUNCTIONS

• Social Media Management: Oversee brand social publishing across all platforms, collaborating with team leads to ensure day-to-day and long-term execution.
• Content Calendar Management: Maintain and manage Social Media calendars to ensure a consistent and engaging posting schedule.
• Copywriting: Craft compelling and concise copy that resonates with our target audience across various social channels.
• Data Analysis: Deliver valuable social metrics and contribute to data analysis efforts, providing insights to improve campaign performance.
• Brand Integrity: Uphold brand values, compliance, and safety standards across all Social Media platforms.
• Reporting: Ensure timely and systematic reporting across digital entities to track progress and measure success.
• Content Creation: Collaborate with the production team and influencer partnerships manager to create original brand content and curate relevant content for supplementary Facebook and Instagram posts.
• Content Feedback: Provide constructive feedback and evaluate proposed social content from the production team.
• Product Campaigns: Collaborate with product and marketing teams to develop engaging campaigns for new product launches.
• Cross-Departmental Integration: Advocate for best practices, optimization, and efficient collaboration between Digital Marketing and other departments and key stakeholders.
• Stay Current: Stay at the forefront of the digital space by monitoring emerging digital media tools, trends, and applications and applying this knowledge to enhance online engagement and expand the user base.
• Team Player: Contribute positively to the Nordic family with a supportive, "dig-in-where-and-when-needed" attitude.

POSITION QUALIFICATIONS

Competency Statements

• Accountability - ability to accept responsibility and account for your actions
• Communication - excellent verbal, written, and interpersonal communication skills/ability to work well with a variety of personalities and opinions
• Conceptual Thinker - ability to think in the abstract and not be afraid to test out new ideas and initiatives/ability to recognize white spaces and flag content opportunities
• Detail Oriented - ability to pay attention to the minute details of a project or task
• Goal Oriented - ability to focus on a goal and obtain a predetermined result
• Self-starter - must be a self-motivator and able to manage obligations without direct supervision
• Empathetic - ability to appreciate and be sensitive to the feelings of others
• Patience - ability to act calmly, maintain composure under pressure, and remain receptive to critiques and feedback on projects
• Positive Attitude - takes ownership of responsibilities, and acknowledges and learns from mistakes while maintaining a positive attitude and energy

Additional Skills & Abilities

• Professional Experience: Possess 1-3 years of hands-on experience in managing Social Media in a professional capacity.
• Educational Background: Hold a BS/BA degree in marketing, journalism, communications, PR, or demonstrate equivalent practical experience.
• Social Media Proficiency: Exhibit a comprehensive understanding of popular social platforms and stay informed about emerging trends in the ever-evolving digital landscape.
• Data Proficiency: Showcase excellent data tracking, analysis, and project management skills, including proficiency with social content management systems (CMS).
• Analytical Insight: Proven ability to interpret metrics and use data-driven insights to determine program ROI, subsequently refining ongoing initiatives for optimal performance.
• Effective Communication: Capable of gathering and articulating key learnings to inform and benefit surrounding teams.
• Copywriting Excellence: Demonstrate outstanding copywriting skills, crafting engaging and persuasive content.
• Digital Marketing Knowledge: Possessing a working knowledge of SEO (Search Engine Optimization), SEM (Search Engine Marketing), CRO (Conversion Rate Optimization), CRM (Customer Relationship Management), and media buying strategy is a plus.
• Creative Aesthetic: Understand the creative aesthetic, encompassing design principles, composition, and content curation, to contribute to visually appealing and engaging Social Media content.
• Health and Wellness Enthusiasm: Display a genuine interest in and knowledge of the health and wellness space, with a preference for candidates who have experience in this field.
• Natural Products Industry Insight: Familiarity with the natural products industry is desirable, as it can contribute to a deeper understanding of the brand's values and offerings.
• Nutrition Awareness: A background or interest in basic nutrition is also beneficial, as it aligns with the brand's focus on health and wellness.

Pay, Benefits & Perks:

The estimated annual pay for this role is $65,000 to $80,000. This pay is an estimate and the exact compensation may vary depending on an applicant's location, skills, prior experience, professional qualifications, and other relevant factors. Additional compensation may also include incentive compensation (i.e. bonus or commission) if applicable.

At Nordic Naturals, ‘step one’ toward achieving our goal of a healthy world is taking care of our family of employees. We offer a comprehensive and attractive benefits program to employees and eligible family members. Our benefits & perks include the following:

• Multiple Health Plan Options

• Dental & Vision

• Dedicated Mental Health & Wellness Plan

• Access to Multiple EAP Plans

• Employer Paid Life Insurance

• PTO

• Paid Holidays (9 holidays per year)

• Paid Sabbatical (3 weeks of paid sabbatical after every 5 years of employment)

• 401(k) Retirement Plan (employer matches dollar for dollar up to 3%)

• Free Monthly Supplements

• Product Discount Program

• Wellness Coach

Nordic Naturals is an equal opportunity employer. A pre-employment drug screening and background check are conditions of employment.

At Nordic Naturals, we’re committed to delivering the world’s safest, most effective nutrients essential to health. Our award-winning omega-3 fish oil and other foundational nutrients are research supported, expertly formulated, rigorously tested, proven effective and, best of all, great tasting. With products for the whole family, we deliver the nutrients essential for healthy living.

Nordic Naturals has been revolutionizing omega-3s since 1995, pioneering a new definition of fish oil as it relates to purity, freshness, taste, and dosage. Headquartered in Watsonville, CA, the company has expanded beyond solely omega-3s and offers complementary, foundational nutrients essential to health. Our portfolio, which is distributed to over 35 countries, includes more than 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. Family owned; Nordic Naturals works passionately to see generations of healthier, happier people around the world.