Social Media Coordinator

Application Deadline: February 20, 2024
Dealer.com, a Cox Automotive Brand, is currently looking for a Social Media Coordinatorto join our team!

• Shift Time: Monday - Friday, 9:00AM - 5:00PM Eastern Time
  

The Social Media Coordinator manages a diverse client portfolio of dealerships throughout the United States. The Coordinator trusted expert for all content curation and presence across a variety of Social Media networks. This role demands refined research skills, strong writing competency, critical analysis of automotive industry trends, as well as an aptitude for strategic reporting to demonstrate performance and actionable items.
Your Role:

• Develops day-to-day Social Media content that aligns with client monthly goals and campaign strategy to promote dealership objectives
• Composes unique, creative, compliant, and error-free social post copy that accurately conveys multiple dealership and OEM brand voice
• Utilizes the Sprout Social platform to post content for clients to optimize audience engagement and drive action across all major Social Media channels included but not limited to Facebook, Instagram, Twitter, Google Business, etc.
• Generates and delivers monthly client reports, including Monthly Business Review calls, to provide insight on Social Media campaign performance and opportunities
• Provides dealership clients with new insights and strategy in the ever-changing social landscape
• Research topics for relevant social content using online research techniques such as a Rich Site Summary (RSS) reader tools targeting specific automotive news, information, and trends.
• Monitors trends in Social Media tools, culture, and applications and appropriately apply knowledge to drive dealership client success
• Manages advertising spend for clients on applicable Social Media platforms to boost social content's reach, engagement, and growth
• Surveils engagement related discussion and interactions on Social Media channels to recommend client response
• Proactively builds relationships with dealership clients and Dealer.com stakeholders to further on-going client success and product investments
• Assists clients with Social Media profile creation, optimization, troubleshooting and support.
• Contributes thought leadership topics and tactics in team meetings, monthly newsletter distributed company-wide, and other applicable forums
• Utilizes graphic design tools to create custom assets for social content publishing
• Invests in ongoing skillset development through internally assigned and available third-party learning opportunities
Participates in peer training and mentorship as needed

In-Person Attendance (Location Specific):

• Team members residing in the Burlington, Vermont or Atlanta, Georgia area will be required to be in office once per week (4 times a month)
The day of the week in person attendance is required may vary

Minimum Qualifications:

• High School Diploma/GED and 5 years' experience in a related field. The right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and 3 years' experience; or 7 years' experience in a related field.

• Excellent written and verbal communication skills
• Solid understanding of digital marketing and Social Media with motivation to research and gain knowledge of emerging trends and technologies
• Detail oriented and highly organized
Ability to manage multiple client social presences concurrently

What We Look For:

• Bachelor's Degree in Marketing, Business, Communications, or related field
• HubSpot Social Media Marketing Certification
Demonstrable experience executing Social Media content distribution for a business entity

USD 19.18 - 28.80 per hour
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
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