Social Media Coordinator

SOCIAL MEDIA COORDINATOR

POSITION SUMMARY
The Social Media Coordinator is responsible for creating compelling written and visual content tailored to various Social Media platforms, capturing and editing high-quality photos and videos in line with brand messaging, and fostering authentic online community interactions. This role requires a deep understanding of platform best practices, frommajor networks such as Facebook and Instagram to emerging platforms. Analytical skills are essential for interpreting Social Media analytics and adjusting strategies accordingly, while collaboration is key for seamless integration with wider team goals. The position also demands adaptability to stay abreast of Social Media trends and technical proficiency with tools like the Adobe suite for optimal content creation.

ABOUT THE COMPANY
Welcome to Certified Heating and Cooling, your trusted source for HVAC services in Fort

Myers, Naples, Estero, and the Southwest Florida region. With decades of experience, our certified technicians are committed to delivering top-quality home comfort solutions for both residential and commercial properties. From efficient HVAC installations and reliable repairs to comprehensive maintenance plans, we have the expertise to ensure your indoor comfort all year long. At Certified Heating and Cooling, we understand the unique climate challenges in Southwest Florida, and we tailor our services to maximize energy efficiency and cost savings. Experience unparalleled customer service and professional excellence with our team.

OBJECTIVES
● Content Creation: Craft high-quality, engaging, and relevant content for our Social Media platforms, including copywriting, graphics, and other visual elements.

● Organic Social Media Strategy: Develop and execute organic Social Media campaigns that align with company goals, promote brand identity, and foster authentic engagement.

● Photography: Utilize professional photography skills to capture compelling images for use across Social Media and other marketing channels, ensuring visuals consistently represent our brand.

● Videography: Produce captivating video content that tells our brand's story, highlights our products or services, and engages our audience in a dynamic manner.

● Social Engagement: Monitor, respond to, and foster positive interactions on our Social Media platforms, ensuring timely and appropriate engagement with our audience.

● Analytics & Reporting: Track, measure, and report on the effectiveness of Social Media campaigns, using insights to refine and improve strategies.

● Trend Monitoring: Stay updated on the latest Social Media trends, tools, platforms, and best practices to ensure our brand remains at the forefront of social innovation.

COMPETENCIES
● Content Creation: Ability to produce relevant and engaging written and visual content tailored to social platforms.

● Platform Proficiency: Understanding of best practices for major platforms like

Facebook, Instagram, and Twitter.

● Photography & Videography: Skills in capturing and editing high-quality photos and videos that align with brand messaging.

● Audience Engagement: Strong interpersonal skills for fostering online community interactions.

● Analytical Thinking: Capability to interpret social analytics and apply insights to strategies.

● Adaptability: Quick adjustment to emerging Social Media trends and platform updates.

● Time Management: Handling tasks efficiently, managing content calendars, and consistently meeting deadlines.

● Technical Proficiency: Familiarity with key tools/software for photo and video editing, such as Adobe suite.

● Collaboration: Ability to work effectively within a team and with cross-functional partners.

EDUCATION AND EXPERIENCE
● High School Diploma required

● Proven experience in marketing & Social Media marketing

PHYSICAL REQUIREMENTS

● Prolonged periods sitting at a desk and working on a computer

● This position will require travel - up to 50%

Equal Opportunity Employer

Certified Heating and Cooling is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Certified Heating and Cooling is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and access to facilities and programs.

Drug and Alcohol-Free Workplace

Certified Heating and Cooling is a Drug and Alcohol-Free Workplace.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to jill.ramirez@thinkcertified.com.

Job Type: Full-time

Pay: $19.53 - $23.52 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Day shift
• Monday to Friday
• Weekends as needed

Experience:

• Social media marketing: 1 year (Preferred)

License/Certification:

• Driver's License (Required)

Ability to Commute:

• Fort Myers, FL 33967 (Required)

Ability to Relocate:

• Fort Myers, FL 33967: Relocate before starting work (Required)

Work Location: In person