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Form of workJob Description
WORKWEEK: 9:00 a.m. to 5:00 p.m. (35 hours/week). May be required to work evenings and weekends as needed.
SALARY EXPECTATION: $52,000 – $57,000 / year
The JCFPL is seeking a bright, dynamic, outgoing and collaborative Social Media content creator to coordinate and contribute to the Jersey City Free Public Library’s Social Media accounts.
With the oversight of the Communications & Marketing Manager, the Social Media Coordinator will strategize, execute, and optimize Social Media campaigns and ongoing engagement with the Library’s Social Media audiences.
The ideal candidate will have a facility with and enthusiasm for a wide and ever-growing range of communications and marketing principles, methods, and tools; a willingness to learn and grow as a member of a team; an energetic approach to driving awareness, engagement, and conversion via Social Media; courtesy, flexibility and a sense of humor.
* Please note, this vacancy announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for the employee for this job. The essential functions or duties listed below are intended only as an illustration of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if work is similar, related, or a logical assignment to the position.
Specific Job Duties:
- Implement Social Media strategies that will increase brand visibility and conversions across all social platforms, including content development, community engagement and management.
- Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages engagement with JCFPL.
- Develop promotions and awareness campaigns, such as web and Social Media for consistency in messaging. Follow up with summaries and analytics on outcomes.
- With the oversight of the Communications & Marketing Manager, set clearly defined, measurable goals for progress in Social Media that align with and support the Library’s organizational priorities and identified areas of impact.
- Collaborate with cross-functional departments, including Administration, Development, Programming, and Special Collections.
- Research seasonal trends and direction while ensuring designs are consistent with best practices and JCFPL brand image.
- Identify and build new and/or improved processes to sustain achievements and support future progress towards identified goals, particularly in the context of Social Media.
Core Competencies: The incumbent in this role possesses:
- Knowledge of a range of Social Media content delivery platforms and management tools, including best practices and techniques for effective audience engagement.
- Expertise in storytelling across a wide range of Library-owned and third-party content delivery platforms, including websites, Social Media, broadcast/streaming media, print materials, and paid advertising.
- Knowledge of the conventions and the form and style required for digital and visual materials.
- Ability to review and edit Social Media content material.
- Understanding of and adherence to brand guidelines and style guides.
- Willingness and ability to improve and learn new skills in area of responsibility.
- Knowledge of and ability to apply the principles, practices, and methods of outcome-oriented goal-setting.
- One year of experience in work involving the collection, analysis, and dissemination of information in the field of news media and/or public relations, publicity, and/or advertising.
- High School Diploma or GED; College Degree is a plus.
Preferred Skills and Experience:
- Photography and videography skills.
- Basic experience or greater with Microsoft Office 365.
- Knowledge of Jersey City’s population, geography, and/or local government.
- Facility in a non-English language spoken in Jersey City (such as Spanish, Hindi, Arabic, Gujarati, Tagalog, etc).
Required Attachments with Application:
- Current resume or CV.
- Samples of your work on a digital platform (link to online portfolio, or a 1-page pdf).
This vacancy is associated with a New Jersey Civil Service job title. The New Jersey Civil Service Commission requires all incumbents to possess and be prepared to verify the minimum experience and skills required for the associated Civil Service job title.
This position is subject to residency requirements as set forth in the New Jersey First Act and not available for work visa sponsorship.
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