SEO SPECIALIST

SEO Strategist-Job Description

We are hiring a self-motivated SEO Strategist. You will work directly with clients and other Strategists at Nifty to ensure clients marketing strategies are executed properly, that they are getting the desired results and staying within budget. You will coordinate with other departments (design, development, digital advertising etc.) to deliver the highest quality of work and ensure that all aspects of the clients’ marketing strategy are compatible. We are looking for a SEO Strategist that is creative and dedicated individual who will fit our culture.

Responsibilities:

• Develop custom online marketing strategies for clients that drive new leads through multiple channels
• Communicate with clients on a regular basis via email, phone and video conferencing
• Manage clients marketing budgets in an effective and efficient manner
• Track project costs and time in order to meet budget
• Develop and manage a detailed project schedule and work plan and put together monthly reports on results and progress
• Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress
• Utilize industry best practices, techniques, and standards
• Measure project performance to identify areas for improvement
• Maintain a positive attitude and bring value to our company culture
• Continuously learn and strive to be self-sufficient in managing clients

Qualifications and Skills:

• Minimum 2 years experience with SEO project management.
• Experience working with the WordPress CMS platform, basic HTML knowledge & ability.
• Proven track record of successfully managing SEO campaigns to increase organic traffic
  and leads from clients’ websites while staying within a predefined budget. Applicants
  must be ready & willing to discuss.
• Experience analyzing SEO campaigns with Google Analytics and Search Console to
  make effective changes & explaining the impacts of the campaign to the end client.
• Effective communication skills with multiple people involved in search marketing
  campaigns from development, ads managers through the end client to effectively
  communicate campaign progress & keep initiatives on track.
• Deep understanding of SEO tactics, on-site and offsite, technical, industry best
  practices, current & past industry trends, as well as black hat tactics to avoid.
• Solid understanding & experience with using keyword research to effectively direct
  content development efforts and adjust existing content, URL, title, metas, headings, etc.
  with the ability to explain and justify efforts to the client.
• Writing: Ability to write effective titles, headings, meta descriptions, etc. and make
  adjustments to content (onsite and off) for effective keyword usage, flow & calls to
  action. Solid grammar, spelling vocabulary & editing skills.
• Self-motivated, self-starter with the ability to figure things out & research solutions to
  problems on your own.
• Familiar with using third-party tools like Ahrefs, Screaming Frog, Bright Local, etc. for
  campaign analysis & adjustments.
• Ability to perform technical site, content and competitor audits to apply findings for
  ongoing refinement of search progress.
• Effective client communication skills, ability to upsell products and services when
  deemed beneficial.
• Excellent verbal and written communication with reporting & discussing campaigns
  progress/needs with clients.
• Ability to discuss and demonstrate effective link acquisition strategies and recognize
  quality/effective links vs. potentially harmful, ineffective links acquisition strategies.

Physical/Mental Requirements for the Job:

• Prolonged periods of sitting
• May be requested to work overtime and weekends if deemed necessary
• Must be able to lift at least 20 pounds
• Certain management positions might be required to occasional travel

Benefits:

• Excellent compensation and benefits package
• Generous vacation and paid holidays
• Medical, dental, life, and vision plans
• 401(k) plan
• Eligibility for Variable Pay increase based on your clients’ budgets.
• Some flexibility in working hours of the day once track record has been proven.