Address
Form of work
SalaryThe SEO Specialist is tasked with driving the company's online content strategy. This includes creating high-quality, SEO-optimized articles, managing content on our website through Webflow, and ensuring consistent online presence across various platforms, including Google My Business (GMB).
Nuvia is a great place to work! We pride ourselves in the satisfaction of our teams and believe if they are well taken care of, in turn, they will take great care of our patients. Our benefits package includes the following:
- Medical, Dental, Vision, Life, Long/Short Term Disability Insurances
- Paid Training
- Paid Time Off
- Paid Holidays
- Paid Parental/Bereavement Leave
- 401k match
- Employee Assistance
Responsibilities:
- 1. Content Creation:
- Write and publish 1 SEO-optimized blog per week (Wednesday)
- Can come from Podcast, YouTube, Patient Stories, High Value Keywords
- Content Requirements
- Aligns with company values and marketing strategies.
- Compliant with the latest rules and regulations in marketing
- Fosters conclusions in order to create new business opportunities
- Always has a curiosity based hook
- Always has a Call to Action
- Always is easy to read valuable to the audience
- Targets high value keywords
- Content Requirements
- Google My Business (GMB) Creation & Management:
- Publish posts to each location on GMB weekly. (Friday)
- Monitor and update GMB listings to ensure accuracy and engagement. (Contact Information)
- Upload new center launch content (200+ images and videos delivered by interneral creator) New Center Content
- Webflow Management:
- Upload all articles to Webflow, maintaining a consistent and logical linking structure.
- Regularly check and update the website for optimal performance and user experience. (AHrefs Site Audit)
- Regularly verify that all articles don’t have any errors
- Broken Links
- Too Large of Images
- Too Long / Short Title Tag
- Too Long / Short Meta Data
- Any Other Negative on Ubersuggest, AHrefs, SEMrush
- Location Page Management:
- Ensure new and existing location pages have up-to-date doctor information.
- Facilitate the creation and verification of Google, Apple, and Yelp listings for new locations.
- Collaboration and Reporting:
- Work closely with other teams to align content strategy with overall marketing goals.
- Regularly report on content performance and suggest improvements.
- Continuous Learning and Adaptation:
- Stay updated with the latest SEO trends and best practices.
- Adapt content strategy to reflect changes in search engine algorithms and user behavior.
- Data Reporting
- Reporting of the KPI surrounding SEO data will be tracked here. Website Tactical Gains (Monday EOD)
- Backlink Building
- Utilize UberSuggest and other tools to identify potential backlinks for our company.
- ***Send 25 emails daily to the owners of the websites we want to backlink to
- Health, Dental websites
- Track email success Backlinking Emails Data Tracking Backlinking Emails
- Write Guest Blogs for the backlinks we are able to build (help from Chris)
- Weekly Focus Documents
- Complettion of Weekly Focus documents allow for deep work thinking on what is the most important tasks this week. Julia Weekly Focus Doc
Results:
- Consistent publication of high-quality, SEO-optimized blogs, contributing to increased web traffic and engagement.
- Effective management of GMB posts, enhancing local search visibility and customer interaction.
- Maintained integrity and performance of the website through proficient use of Webflow.
- Up-to-date and fully optimized location pages, ensuring maximum online visibility and accuracy.
- Demonstrated growth in web traffic, user engagement, and lead generation through effective content strategies.
- 20 New Backlinks / Month
Requirements:
- Proven experience in SEO, content creation, and web management.
- Proficiency in using Webflow and understanding of CMS platforms.
- Ability to write engaging, informative, and SEO-friendly blogs consistently.
- Strong understanding of local SEO and experience managing GMB listings.
- 20 New Backlinks / Month
- Create all new Yelp, GMB, Apple listings
- Excellent organizational skills to manage multiple tasks and deadlines.
- Ability to work collaboratively and communicate effectively with team members.
- Willingness to adapt and learn new skills in a rapidly evolving digital landscape.
- Availability for slack messages and calls
- Online and actively working during the hours of 8am-5pm Mountain
