Senior Tech Partner Marketing Manager

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It's the web, made better. 

The Senior Tech Partner Marketing Manager is a newly created role responsible for the strategy, execution, and management of the Webflow's Tech Partner Marketing plan and team.

About the role 

• Location: Remote-first (United States; BC & ON, Canada) 
• Full-time
• Exempt status
• The cash compensation for this role is tailored to align with the cost of labor in different U.S. geographic markets. The base pay for this role ranges from $118,00 in our lowest geographic market up to $166,300 in our highest geographic market. These figures are in $USD and apply to candidates in the United States. The specific base pay within the range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills.

As a Senior Tech Partner Marketing Manager you'll...

• Build and launch our Tech Partner Marketing program: collaboratively create the co-marketing strategy with our Tech Partners & Webflow team members to drive product adoption and build enterprise pipeline
• Orchestrate and execute an integrated co-marketing strategy across our top Tech Partners aimed at growing pipeline, including:
• Product-first digital campaigns in conjunction with performance marketing driving partner influenced revenue 
• Co-Marketing with Product Marketing programs
• Exec Events with Field Marketing
• Tier 1 event activations with Strategic Events and ancillary events run by field marketing
• Assets and digital content across creative and content teams
• Stakeholder Management: Communicate effectively and often to ensure all collaborators across product, sales, product marketing, marketing, corporate strategy, partners and customer success are aligned
• Inform messaging related to Tech Partner businesses and help cultivate and contribute stories.
• Orchestrate and advocate priorities across marketing org (Strategic Events, Field Marketing, PMM, Sponsorships)
• Work with PMM to develop clear and value driven messaging and positioning for our key Tech Partnerships integrations and tools to be used in global campaigns, keynotes, digital, and more to the relevant audiences.
• Create sales and customer success co-selling enablement to highlight these partnerships to enterprise customers and prospects
• Track and report on Tech Partner Marketing program performance and make recommendations for improvement.
• Work with strategic Tech Partners, like Hubspot, on partner events, sales enablement, trainings, and marketing opportunities

About you 

You'll thrive as a Senior Tech Partner Marketing Manager if you have:

• 5+ years relevant experience in business development, integrated campaigns or Partner Marketing, ideally within startups/SaaS environment 
• Strong background in creating successful marketing campaigns with external partners
• Skilled at user research, crafting positioning/messaging for enterprise-focused integrations, and building Partner Marketing strategies
• Proven interpersonal and communication skills-ability to formulate and articulate business value, joint value propositions with internal and external audiences, particularly partners
• You feel at home when using data to make decisions, whether it is analytics, user research, or customer or sales team feedback
• You pride yourself on being an owner and getting projects from ideation to go-live as quickly as possible.
• Excellent communication (verbal and written) and interpersonal skills, and an ability to effectively communicate with both business and technical teams
• Experience working with multiple senior leaders and presenting to both internal and external audiences.

Even if you don't meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we're building and who we're building for and serving. We define the leading edge of what's possible in our industry and deliver the future for our customers.
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment.
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don't sugarcoat things - and we do so with respect, maturity, and care.
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates.

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (US; full-time Canadian workers working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent on insurance plan selection. Employees also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave. Employees also have access to family planning care and reimbursement.
• Flexible PTO with an mandatory annual minimum of 10 days paid time off, and sabbatical program
• Access to mental wellness coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, as well as smart work, and annual stipends to support professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and financial wellness benefits, like CPA or financial advisor coverage
• Commuter benefits for in-office workers

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks.

Be you, with us

At Webflow, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

Stay connectedNot ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, Twitter, and/or Glassdoor. Please note:

To join Webflow, you'll need valid U.S. or Canadian work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

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