Senior Specialist - Retail Pharmacy Marketing

Description of Work:
If you thrive in a mission driven environment, if you spark at the opportunity to uncover new ways to address customer challenges and you are keen to shape positioning to drive value; this may be right role for you. We are looking for a proactive, self-starter and collaborator that can build relationships cross-functionally and bring solid fundamental marketing and brand management skills to our Retail Pharmacy Marketing team.

The Retail Pharmacy Marketing team is responsible for the promotion of the retail class-of-trade businesses in the Pharmaceutical Segment. Team members develop and execute strategic marketing plans and tactical programs to meet business objectives.

Our objectives are to drive market share, retail pharmaceutical distribution growth and retention of key customers and buying groups.

What Product and Solutions Marketing contributes to Cardinal Health

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing, and monitoring the appropriate products and services.

What the role will be focused on

The Sr. Specialist, Retail Pharmacy Marketingrole will be responsible for coordinating the implementation and execution of key digital marketing initiatives that support the Retail Pharmacy classes of trade including independent pharmacy, strategic accounts, community health centers and long-term care pharmacy customers. This role will report to the Retail Pharmacy Demand and Lead Generation Manager to achieve our business goals.

Responsibilities:

• Own the day-to-day management of internal sales communication sites and the Order Express/Vantus™ HQ Marketing Resource Center, including content lifecycle management, new content creation, metrics, and reporting.
• Support development of marketing messaging and materials such as print, digital, PowerPoint presentations, social media postings, newsletter stories, podcast episodes, etc. and publish through appropriate platforms. Develop written content, as needed.
• Support the development of customer-facing microsite for the Retail Pharmacy classes of trade.
• Work with internal and external teams to develop plans/timelines, create print and digital content, implement other marketing tactics, and manage project deliverables and deadlines. Includes project management, budget management support, logistical support, and additional project responsibilities, as assigned.
• Own end-to-end project management for development and execution of marketing and promotional plans designed to achieve business objectives, including lead generation campaigns, retention campaigns and new business development.
• Collaborate with the digital marketing team for the execution of digital marketing tactics including social media, SEO/SEM, paid search, and targeted email campaigns across the Retail Pharmacy book of business.
• Support the development and creation of various promotional materials for the Cardinal Health Retail Business Conference (RBC).
• Support the development and execution of collateral for industry events, such as trade shows, conferences, association meetings and sales meetings to drive market awareness and lead generation. Including ownership of the schedule of Booth-in-a-Box Tradeshow Kits.
• Work collaboratively with cross-functional teams including product leaders, sales, account managers, communications business partners, market intelligence and analytics, strategic pricing, creative and digital marketing services, finance, and legal, as well as others.

What is expected of you and others at this level:

• Applies working knowledge in the application of concepts, principles, and technical capabilities to perform varied tasks.
• Works on projects of moderate scope and complexity.
• Identify possible solutions to a variety of technical problems and takes action to resolve.
• Receives general guidance and may receive more detailed instruction on new projects.
• Work reviewed for sound reasoning and accuracy.
• Strong understanding of digital marketing principles, lead generation in B2B, audience segmentation, and various marketing channels.
• Applies judgment within defined parameters.

Skills & Qualifications

• Independent contributor that is detail-oriented with ability to multi-task, and strong project management skills.
• Strong written and verbal communication skills.
• An innovative, self-starter who sees ‘ambiguity’ as an opportunity as opposed to a hurdle and thrives on challenging yourself to push beyond conventional thinking.
• Experience writing, reviewing, and editing content for advertising tactics.
• Strong background in customer marketing channels including social media, web, email, as well as field sales team engagement.
• Technologically savvy with proficiency in Microsoft Office (especially PowerPoint, Excel) and Adobe Acrobat.
• Previous experience with SharePoint, Workfront, CRM/salesforce.com, HIVE productivity and project management platforms desirable.
• Team player who can collaborate and work effectively with multiple people and teams. Experience working in a matrixed environment desirable.
• Bachelor’s degree in related field or equivalent work experience, preferred.
• 1-4 years of experience preferred
• Ability to be on-site on average 3 days a week, preferred.

Anticipated salary range:$66,500 - $95,000

Bonus eligible:No

Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs

Application window anticipated to close: 02/29/2024 *if interested in opportunity, please submit application as soon as possible.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.