Senior Producer - Influencer Marketing (Us)

About Collectively:
Collectively - part of the Brandtech Group (formerly You & Mr. Jones) - is the global leader in Influencer Marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We've also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.
Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we're known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry's most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.
About the Production Team:
Collectively's Production team is the strategic production arm of our client services practice, responsible for leading Influencer Marketing projects from kick off to completion with creativity, ingenuity, and exceptional project management skills. The team charter is flawless execution and exceptional client service and we pride ourselves on guiding our clients and influencers through each step of a project with strategic solutions along the way.
Responsibilities:
Collectively's Senior Producers are experienced influencer marketers with experience leading complex, high-profile projects for clients. This role requires a strategic production perspective from project kick-off to wrap, including production planning, briefing, casting, content development, deliverable review, and optimization. This role reports to the Director of Production and will work closely with a cross-functional team to deliver programs that vary in scale and scope.
The Senior Producer will be responsible for three crucial areas of campaigns: Project Management, Influencer Casting and Management, and Client Services.
Project Management

• Independently or with co-Producers, lead program execution of complex, multi-phase projects across a variety of client types and verticals
• Develop and manage program timelines and budgets, ensuring programs are delivered on time, on budget, and with key KPIs met
• Provide ongoing budget management and maintenance to ensure fidelity and accuracy, and on-time creator payments.
• Ensure cross-functional contributions are aligned with overall program goals and Production strategy, communicate directly with leaders on cross-functional teams performance to make adjustments as-needed
• Create exceptional key production deliverables for complex or nuanced projects, including campaign briefs, activation strategies, production schedules and timelines, key client communications, influencer lists, and weekly reports
• Together with Collectively's Business Affairs team, ensure that agreements for influencers are accurate, align with program goals, and are executed in a timely fashion
• Proactively inform Production leadership of project statuses, optimization insights and potential partnership learnings with solutions on how to ensure learnings are shared across the account and represented in future work
• On an as-needed basis, travel to attend and manage influencer presence at events and/or shoots
• Work closely with junior team members as a mentor to delegate and oversee tasks across campaigns
• Seek out new and improved ways of working; proactively bring ideas to Account and Team leaders

Influencer Casting & Management

• Responsible for successful casting of influencers for campaigns, whether via briefs to Collectively's casting partner or by utilizing our casting CRM tool directly
• Leverage Collectively's process, tools, and historical performance to provide strategic and relevant talent recommendations
• Manage the research, recruitment, and presentation of influencer talent for paid campaigns, and scaled seeding campaigns, providing strong rationale for potential candidates
• Develop compelling, data-driven and thoughtful rationale for casting decisions that track back to casting goals
• Manage outreach to influencers and their respective agents to gauge interest in Collectively campaigns, prioritizing creator/agent relationships and experience, as well as brand and agency reputation, in every communication.
• Track availability, rates, and other key details related to the project to assess influencer alignment/fit with excellent organization.
• Work cross-functionally to manage scaled seeding (gifting) programs from start to finish, including influencer recruitment, community development and management, product fulfillment, budget and content tracking.
• Create surveys for additional information and opt-ins

Client Services

• Function as the primary day-to-day point of contact for senior clients
• Anticipate client needs and project challenges and respond proactively
• Lead internal and client-facing meetings, including setting agendas, speaking to campaign progress, on-the-fly strategy & problem solving, and preparing summaries/recaps
• Engaged in cross-functional partnership to drive innovation on projects; supporting Collectively's reputation as a cutting-edge influencer agency
• Model exceptional communication with clients across a variety of mediums, including email, phone, in-person and slides (Keynote/Google Slides)
• Prepare and organize regular campaign updates for clients
• Partner with Client Partnerships (Collectively's revenue team) during key client journey moments to ensure a seamless client services experience
• Coordinate involvement and contributions from a variety of cross-functional contributors, ensuring their work is delivered on time and on brief
• Help identify opportunities for incremental revenue; supporting in-the-moment client conversations and passing off opportunities to Account Management
• Troubleshoot production challenges and deliver thoughtful solutions that meet client or project needs, leveraging leadership and cross-functional support as needed

Requirements

• Minimum 7 years client-facing production or Influencer Marketing experience (in relevant marketing/advertising industry or similar)
• A proven ability to deliver influencer partnerships across a breadth of social media platforms and content formats
• Exceptional client services skills, including verbal, written and presentation communication abilities
• Exceptional organizational, project management and time management skills and an ability to manage multiple deadlines at once
• An ability and willingness to deeply understand the needs, motivations and aspirations of our clients and influencers and translate that understanding into impactful content
• Ability to work autonomously with little oversight, as well as strong ability to successfully work cross-functionally to ensure contributions from multiple stakeholders across disciplines are woven into the project work seamlessly
• Ability to work across 5+ strategic client projects at a time
• A positive, enthusiastic approach to work and collaboration
• An entrepreneurial spirit, ready to roll up your sleeves and dig into the complexities of any business or strategy challenge
• Strong attention to detail and excellent follow-through

Key Performance Indicators (KPIs)

• Programs managed meet goals for quality, quantity, and adherence to project requirements
• Develops and maintains strong relationships with clients
• Successfully navigates complex programs and deliverables
• Exhibits a proactive, collaborative approach to any project challenges or delays
• Quickly learns and retains information, especially regarding key project processes
• Keeps leadership and cross-functional stakeholders informed and up-to-date on program progress and challenges
• Stays organized and work is consistently accurate and error-free
• Projects a friendly, confident, and professional demeanor both within the organization and to clients and influencers

Benefits & Team Member Experience

• Remote-First
• Medical, Dental & Vision
• Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
• 401k Matching
• Monthly Wellness Stipend
• WeWork All Access Membership
• Flex Fridays (after 1PM local time)
• Step Up Recognition Program
• Collectively Employee Resource Groups (ERGs)
• Virtual & In-Person Events

Pay
The pay range for this position is $95,000 to $114,000. Collectively takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.