Senior Manager, Retention Marketing

Job Title: Senior Manager, Retention Marketing, Etz Hayim. Parent Company of Cycling Frog and Lazarus Naturals.

Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, as well as a sprawling operation that spans from farming over 300 acres of hemp, extraction, chemical processing, packaging, supply chain and warehousing to support both brands and private label customers.

About the Brands:

Lazarus Naturals was founded in 2016 to provide safe and accessible CBD products for everyone who would benefit from them, regardless of their financial situation and ability to pay, which is why we provide a 60% Assistance Program to veterans and people with disabilities or low-incomes. In order to maintain an affordable price point and our commitment to accessibility for all, we have built a vertically integrated business model, which allows us to walk our talk of developing quality, affordable products - from product inception, development, seed, farming, extraction, finished production formulation and packaging, and distribution.

Cycling Frog is normalizing the consumption of casual use THC products. We are on a mission to make THC convenient, affordable, and fun by making a sessionable THC beverage the same price as a beer or soda. We want to change the way THC is consumed and viewed by our society by focusing on lower potency, ready to drink beverages that can easily fit into anyone’s lifestyle. Under the Federal Farm Bill it is legal to sell these low potency THC products across all 50 states via the internet, and anywhere you can grab a beer.

About the Job:

As a Senior Manager of Retention Marketing you will manage the retention channels for Cycling Frog and Lazarus Naturals Direct to Consumer businesses. You will manage and execute the deployment of email marketing, content marketing, including updating and managing the blog, SMS marketing (future), and loyalty program management (future).

Responsibilities and Duties include:

• Build the strategy and execute on the operation of the DTC lifecycle marketing; inclusive of our email & SMS programs, content calendar, and loyalty program. Manage and monitor sales, traffic and performance across these channels. Goal: increased engagement, satisfaction, and retention of customers through responsible channels.
• Responsible for email list and segmentation maintenance, email content and deployment, and all email sends for both at-once and automated flows.
• In partnership with the Marketing team, plan the execution (including processes) of all retention-based campaigns. Own all copywriting and asset management, and ensure proper communication occurs with other departments.
• Manage all content marketing updates for the website, creating briefs for any content creation needs and working closely with the E-Commerce manager for all deployment of content to the website.
• Drive improvements to retention metrics through testing and funnel optimization.
• In partnership with the DTC team, manage the execution of feature enhancements such as a Loyalty Program, referrals, and SMS, through business documentation, RFPs, and execution.
• Grow email list size on a continuous basis, working with the marketing team to drive more email signups. Continuously monitor the health of email lists and remove unengaged users.
• Offer cross-channel promotion ideas to drive email signups and social followers.
• Analyze the behavior of customers and how they interact with email and content, look for opportunities to further build LTV through customer experiences, offers and engagement.
• Analyze E-Commerce analytics to report on retention performance, health of email program and retention channel breakdown.
• Develop KPIs and benchmarks with the Director of Digital Marketing. Manage weekly and monthly reports out monthly on progress, successes, potential improvements, and creative solutions.
• Managing and developing direct report(s). Building a team to perform retention tasks and managing the individuals on that team.

Requirements

Qualifications:

• Previous work experience as an email marketing manager or Retention Marketing manager in a similar role for 3+ years.
• Experience with Klaviyo as an Email Management system
• Experience with Google Analytics or other similar analytics platforms
• Experience working with an E-Commerce platform (Shopify experience preferred).
• Understanding of retention trends and best practices.
• Track record of increasing retention channel metrics
• Exceptional analytical skills to identify opportunities and ability to communicate those opportunities in an actionable manner.
• An understanding of how to increase email list growth
• Excellent written and verbal communication skills.
• Strong project management skills.
• Critical thinker and creative problem solver.

Benefits

• Five weeks PTO
• Medical, Vision, and Dental Insurance
• Stocked Kitchen
• 401k plan
• Stock options
• Barbecue and shared garden

This job is an in-person role, with the expectation of spending at least 4 days a week in the office.

Base Compensation Range: $80,000-$110,000 annually.

Veterans are strongly encouraged to apply.

Cycling frog is proud to be an equal opportunity employer and is committed to creating a diverse environment. All qualified applicants will received consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.