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Form of workJob Description
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job DescriptionPlease note: this role will be based in San Mateo, CA and requires an in office presence.
Freshworks is seeking an experienced, self-directed Partner Marketing leader to lead the marketing strategy and execution with our top tier ISV Partner (AWS). This is a highly visible role within the company that will directly contribute to the success of the Growth Marketing Team and Freshworks as a company.
This role requires a proven leader to work closely with AWS to develop and execute global, strategic plans which include building awareness, generating demand and driving pipeline & revenue.
The ideal candidate will have experience working at or with partners including ISVs, SIs, or Resellers with a proven track record of driving measurable business impact for partners through joint demand generation activities. Strong ability to define customer outreach tactics aligned to the partner’s sales and marketing goals is critical along with the data-driven performance management and stakeholder management skills.
Key Responsibilities
- Define and execute global demand generation campaigns with the AWS to generate a healthy GTM-driven sales funnel including leads, opportunities, pipeline, and wins.
- Secure partner commitment to drive execution of joint GTM plans in support of Freshworks revenue goals.
- Develop and iterate compelling joint solution messaging, positioning, and collateral to drive new business.
- Define success metrics for joint GTM campaigns and track results across all stages of the sales funnel including leads, pipeline, and revenue.
- Champion a “test and learn” approach to increase yield, return on marketing investment (ROMI), and partner success/engagement.
- Be a trusted advisor and subject matter expert for our partners and colleagues.
- Influence cross-functional stakeholders to integrate Partner Marketing motions into the regional field marketing programming and activations in a thoughtful way, collaborate with the Partner Sales Manager(s) for pipeline creation.
Basic Qualifications:
- Bachelor’s degree in computing engineering, computer science, marketing, or finance.
- 10+ years of business-to-business relevant field marketing, channel marketing or product marketing experience within the high-technology industry.
- Experience with technical Cloud market, enterprise software purchase cycles, cloud based subscription markets, and with technical partners.
PREFERRED QUALIFICATIONS
- Experience developing and executing GTM/marketing strategies with ISVs, Resellers, or SI’ s for cloud services or software.
- Deep understanding of and experience managing marketing and sales funnels, from lead to revenue.
- A career trajectory that demonstrates increasing levels of responsibility and proven success delivering measurable results.
- Proven ability to analyze complex and diverse set of ISVs and align to the actionable GTM strategy
Additional Information
California Pay Range: $168,000-274,300+ comprising an annual salary & incentive compensation: You may also be eligible for equity and additional generous company benefits.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
